Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say • Hacker News Board

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#61

Post by jonwinstanley » Thu, Jul 11, 2024, 7:56 PM UTC

haunter wrote: post #41

Sir_Twist wrote: post #35

I wonder whether the behavior Apple has exhibited around their developer relations (especially their EU / notorization related troubles) has had a chilling effect on people's willingness to support a new platform like this. Without the raw number of users that something like the iPhone has, does Apple make it worthwhile to create apps / games for their platforms? I'm not a developer, so maybe there is a more technica…

>maybe I'm missing something obvious here. It's an expensive gadget for a niche [0] market. $3500 is an incredibly high price for what it is. 0, https://store.steampowered.com/hwsurvey/ 1.75% of Steam users have a VR headset as of June this year which is lower than the people who are using Linux for gaming (2.08%). So you can see how small the VR market is. And the top alternatives are $500 (Quest 3) and $1000 (Valve…

Exactly. Revisit this stat in a couple of years once we are all talking about Vision Pro v3?

This product is going to take a while to a) get good and b) go mainstream

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#62

Post by jsemrau » Thu, Jul 11, 2024, 7:56 PM UTC

LordKeren wrote: post #54

Sir_Twist wrote: post #35

I wonder whether the behavior Apple has exhibited around their developer relations (especially their EU / notorization related troubles) has had a chilling effect on people's willingness to support a new platform like this. Without the raw number of users that something like the iPhone has, does Apple make it worthwhile to create apps / games for their platforms? I'm not a developer, so maybe there is a more technica…

Apple has definitely, definitely soured their relationships with third party developers— but I think the far larger issue is the install base. There isn’t enough AVPs sold to ever recoup the cost of developing a VisionOS native application. There are also effectively 0 well qualified developers for VisionOS — it’s so new that no one outside Apple has a significant amount of experience. So even beyond pure build hours…

Reminds me of the time where I taught myself AR skills and launched some mildly successful apps for iOS then applied for a bunch of roles only to be rejected soundly for all of them.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#63

Post by autoexecbat » Thu, Jul 11, 2024, 7:56 PM UTC

haunter wrote: post #41

Sir_Twist wrote: post #35

I wonder whether the behavior Apple has exhibited around their developer relations (especially their EU / notorization related troubles) has had a chilling effect on people's willingness to support a new platform like this. Without the raw number of users that something like the iPhone has, does Apple make it worthwhile to create apps / games for their platforms? I'm not a developer, so maybe there is a more technica…

>maybe I'm missing something obvious here. It's an expensive gadget for a niche [0] market. $3500 is an incredibly high price for what it is. 0, https://store.steampowered.com/hwsurvey/ 1.75% of Steam users have a VR headset as of June this year which is lower than the people who are using Linux for gaming (2.08%). So you can see how small the VR market is. And the top alternatives are $500 (Quest 3) and $1000 (Valve…

I'd happily buy one for $500, but $3500 is way too much

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#64

Post by JellyBeanThief » Thu, Jul 11, 2024, 7:56 PM UTC

scottLobster wrote: post #25

Sounds like the consumer tech version of "$70k EVs aren't selling anymore!" It was extremely pricey and saturated the market, and from what I read most of the market was underwhelmed by its capabilities. I'm still waiting on my virtual workstation where I can have infinite virtual monitor space, instead we keep getting various whiz-bang gimmicks that are good for a demo but have no real use.

> I'm still waiting on my virtual workstation where I can have infinite virtual monitor space

This is it. Right now my work has to shrink down to fit on four monitors. Virtual desktops can help, but only so much. When I'm trying to puzzle something out over 20 windows--source code files, git history, documentation for two or three libraries, Wikipedia, Slack, StackOverflow, I spend a non-trivial amount of time just keeping all that organized and switching between things.

What I want is a room where I can spread out. And I need it for $1500 or less.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#65

Post by LordKeren » Thu, Jul 11, 2024, 7:56 PM UTC

walterbell wrote: post #19

LordKeren wrote: post #7

While I think this was largely expected from everyone following AVP, it will be very interesting to see how Apple attempts to salvage this project. They’ve really backed themselves in to a corner with the pricing of their headset far exceeding what all but the most enamored enthusiasts are willing to stomach. On top of that, the sales are so bad that it is not worth companies of nearly any size to dedicate time to cr…

> Apple is probably going to have to light a gigantic stack of cash on fire to try to course correct this. Or they’ll cut their losses and write it off entirely Much cheaper: ship a bug that allows OS jailbreak to run VMs. See what unshackled creators develop. Add official interfaces to support those use cases. Rinse & repeat.

As someone who spent a lot of time tinkering with jailbroken iPhones back in the day, there was always an ongoing rumor in the jailbreak community (maybe better to call it a myth or legend) that Apple knowingly let jailbreak vulnerabilities out. Apple probably could benefit massively from letting enthusiast users tinker with the OS in a way that gives Apple a bit of plausible deniability.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#66

Post by jayski » Thu, Jul 11, 2024, 7:56 PM UTC

newaccount74 wrote: post #33

I don't think the price is the problem. People spend a lot on hobbies (it amazes me how many people ride 5000-10000€ road bikes). It's obviously too expensive that everyone buys one, but there are still lots of people who could afford it. The bigger problem is that I just see absolutely no reason to buy it.

They spend that amount on a bike, because they first bought a $300 bike, then upgraded to a $1500 one, etc. It's the same with guitars, you can start cheap and figure out if it's really for you.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#67

Post by nottorp » Thu, Jul 11, 2024, 7:56 PM UTC

BitwiseFool wrote: post #20

I enjoyed demoing my friend's Vision Pro but I regularly found myself displeased with the gesture controls. Once the novelty of interacting with the demo features wore off, I found myself thinking that the device was best suited as a monitor replacement. To that end, I would absolutely need to use a mouse and keyboard. I also wonder if Apple's decision to eschew any special pointing or peripheral device in favor of h…

Minority Report style UIs look good in movies. Use them 8 hours per day every day and they're just tiring.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#68

Post by efnx » Thu, Jul 11, 2024, 7:56 PM UTC

bowsamic wrote: post #27

mjhay wrote: post #22

The hype on VR dying so fast does not bode well for gen AI. Unfortunately, C-suite brass will continue to insist that everyone, deep down, wants it. If they don't think they want it, it's only because they haven't had it shoved in their face nearly enough.

How are VR and gen AI related?

I think the sentiment is that they’re both hype bubbles.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#69

Post by peppertree » Thu, Jul 11, 2024, 7:57 PM UTC

Sir_Twist wrote: post #35

I wonder whether the behavior Apple has exhibited around their developer relations (especially their EU / notorization related troubles) has had a chilling effect on people's willingness to support a new platform like this. Without the raw number of users that something like the iPhone has, does Apple make it worthwhile to create apps / games for their platforms? I'm not a developer, so maybe there is a more technica…

The relationship is transactional. If there's money to be made developers will be there. The core problem is there's no killer app for Vision Pro and price is way to high to be a impulsive purchase for most.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#70

Post by pjmlp » Thu, Jul 11, 2024, 7:57 PM UTC

bowsamic wrote: post #27

mjhay wrote: post #22

The hype on VR dying so fast does not bode well for gen AI. Unfortunately, C-suite brass will continue to insist that everyone, deep down, wants it. If they don't think they want it, it's only because they haven't had it shoved in their face nearly enough.

How are VR and gen AI related?

I guess, Apple coming late to the VR party, when everyone else that did headsets was already in the AI party.