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Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

gizmodo.com

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Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#11

Post by zamadatix »

brink wrote: post #4

Might have been exactly the plan. Soak up all the sucker enthusiast money with the expensive model while establishing vision OS as "premium", then bring that "premium" product to the masses by coming out with something much cheaper later for the main market.

Is VisionOS itself seen as particularly premium just because the launch hardware was? I mean it had some good features but, outside of hardware, Meta has done a good job of catching the big ones they lacked before anyone has really tried VisionOS.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#12

Post by walterbell »

snapcaster wrote: post #3
walterbell wrote: post #2

Did Vision Pro inherit limitations from iPadOS?

Yes, I want to like mine and use it more but the software support is the real problem. The hardware is truly amazing (ignoring price point) and i've never had a VR/AR experience anywhere close but doing anything like my current computer flow is such a pain

In the absence of a visionary like Steve Jobs, new devices need "accidental" jailbreaks for creatives to seed Sherlock fields for Apple harvest.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#13

Post by itsoktocry »

skilled wrote: post #6

The thing costs a bazillion dollars, what did they expect… people to suddenly wear this for day to day tasks? I said it on the day they first announced it, as soon as the media hype was over, no one would ever mention it again. Other than price, not sure what else they could do to make it appealing.

The cynics are right more often than not, but the poor "why do I need Dropbox?" guy still gets trotted out.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#14

Post by bwy »

brink wrote: post #4

Might have been exactly the plan. Soak up all the sucker enthusiast money with the expensive model while establishing vision OS as "premium", then bring that "premium" product to the masses by coming out with something much cheaper later for the main market.

The Tesla playbook?

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#16

Post by rubyn00bie »

I think about buying a Vision Pro from time to time, but Apple’s lackluster support for gaming keeps me from it. I spend a fair bit of my free time sim racing, and I think the Vision Pro would be amazing for it. But! I really don’t want to spend $3K for an unsupported experience.

Apple needs to accept that even a “pro” product needs be usable for non “pro” tasks, and needs to support them. If their Vision line is going to be successful they’re going to need to have more first party support of things like gaming. Partner with Steam, and/or Sony, to get more titles on it. Or pay developers to port games to it and ensure the experience is stellar. It won’t be a short term strategy, but I think a lack of good and unique applications will create a chicken and egg problem. No one wants one, because there are no killer apps, and no one is making those killer apps, because there isn’t a large enough audience.

I personally like Sony’s PSVR2, a dumb headset, but has good fidelity. I hope Apples next cheaper VR headset has the same visual quality but less of an OS.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#17

Post by helloooooooo »

LordKeren wrote: post #7

While I think this was largely expected from everyone following AVP, it will be very interesting to see how Apple attempts to salvage this project. They’ve really backed themselves in to a corner with the pricing of their headset far exceeding what all but the most enamored enthusiasts are willing to stomach. On top of that, the sales are so bad that it is not worth companies of nearly any size to dedicate time to cr…

It can also be that AVP is an “emergent” product while they work on the parts for something larger. I would imagine a lot of the “harder” parts for AVP line up closely with whatever car Apple is attempting to build.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#19

Post by walterbell »

LordKeren wrote: post #7

While I think this was largely expected from everyone following AVP, it will be very interesting to see how Apple attempts to salvage this project. They’ve really backed themselves in to a corner with the pricing of their headset far exceeding what all but the most enamored enthusiasts are willing to stomach. On top of that, the sales are so bad that it is not worth companies of nearly any size to dedicate time to cr…

> Apple is probably going to have to light a gigantic stack of cash on fire to try to course correct this. Or they’ll cut their losses and write it off entirely

Much cheaper: ship a bug that allows OS jailbreak to run VMs. See what unshackled creators develop. Add official interfaces to support those use cases. Rinse & repeat.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#20

Post by BitwiseFool »

I enjoyed demoing my friend's Vision Pro but I regularly found myself displeased with the gesture controls. Once the novelty of interacting with the demo features wore off, I found myself thinking that the device was best suited as a monitor replacement. To that end, I would absolutely need to use a mouse and keyboard.

I also wonder if Apple's decision to eschew any special pointing or peripheral device in favor of hand tracking was the best idea. If I owned one of these things and used it for casual internet browsing, I would much prefer some little handheld accessory so I could press buttons without having to gesticulate and make sure my posture was correct so that the cameras could pick up my hand movements.

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