Live data from Hacker News

Microsoft's Weather app now shows more ads

ghacks.net

1–10 of 82 posts

Re: Microsoft's Weather app now shows more ads

#2
Unfortunately, I think ads are going to get worse before they get better. The huge hotness in marketing right now is using AI and the trove of data to write personalized ad copy for every recipient. Right now it's expensive enough that not a ton of people are doing it, and the ones who are are only targeting a small niche of people, but I expect that the economics will improve quickly.

Given Microsoft's full dive into gathering personalized information, integrating those collection pipelines deeply into the operating system, and integrating AI into the OS, it seems likely to me that personalized ads are coming to a Windows system near you.

On a related note, gnome weather is minimalist, very lightweight, and entirely ad free.

Re: Microsoft's Weather app now shows more ads

#3

Unfortunately, I think ads are going to get worse before they get better. The huge hotness in marketing right now is using AI and the trove of data to write personalized ad copy for every recipient. Right now it's expensive enough that not a ton of people are doing it, and the ones who are are only targeting a small niche of people, but I expect that the economics will improve quickly. Given Microsoft's full dive int…

Windows has had personalized ads for a long time now, they just mask it as "Recommendations". They're in the start menu, the search bar, the task bar, and even your lock screen! I remember many years ago when dynamic lock screen for Windows 10 was turned into a giant ad for Disney's Minions. It's everywhere in the OS.

Re: Microsoft's Weather app now shows more ads

#4

Unfortunately, I think ads are going to get worse before they get better. The huge hotness in marketing right now is using AI and the trove of data to write personalized ad copy for every recipient. Right now it's expensive enough that not a ton of people are doing it, and the ones who are are only targeting a small niche of people, but I expect that the economics will improve quickly. Given Microsoft's full dive int…

The incredible thing is how pain accepting the microsoft user base is. Any other product, people would have switched over or at least trained into alternatives a while ago, just out of spite and to avoid the pain. Why not more people have a linux-vm to alt-tab between, i shall never know. It really shows how far away linux as "desktop" addition, not even replacement really is.

Re: Microsoft's Weather app now shows more ads

#5
Considering retail for the OS is $199 I find it insane the way Microsoft is pushing such a dystopian freemium model on their users. When you buy a new computer with Windows, the manufacturer pays Microsoft for that license too (obj not the same cost as a retail one, but a cost nonetheless)

Meanwhile essentially every version of macOS is free (gotta go back a few years to find retail upgrade copies, which are still far less expensive than Windows and never contain advertisements)

Re: Microsoft's Weather app now shows more ads

#6

Unfortunately, I think ads are going to get worse before they get better. The huge hotness in marketing right now is using AI and the trove of data to write personalized ad copy for every recipient. Right now it's expensive enough that not a ton of people are doing it, and the ones who are are only targeting a small niche of people, but I expect that the economics will improve quickly. Given Microsoft's full dive int…

Will be really interesting to see how people react when the personalized copy reveals a little too much of what the ad platform knows and crosses over into creepy territory.

Re: Microsoft's Weather app now shows more ads

#7
And every article like this just convinces me that switching my personal desktop to Linux a couple years ago was the right choice. I do wish that Affinity or another PS competitor had a good Linux or at least WINE support. Seems to be one of the greater gaping holes imo.

Re: Microsoft's Weather app now shows more ads

#8

Considering retail for the OS is $199 I find it insane the way Microsoft is pushing such a dystopian freemium model on their users. When you buy a new computer with Windows, the manufacturer pays Microsoft for that license too (obj not the same cost as a retail one, but a cost nonetheless) Meanwhile essentially every version of macOS is free (gotta go back a few years to find retail upgrade copies, which are still fa…

MacOS does show advertisements for the iCloud services.

Re: Microsoft's Weather app now shows more ads

#9

Considering retail for the OS is $199 I find it insane the way Microsoft is pushing such a dystopian freemium model on their users. When you buy a new computer with Windows, the manufacturer pays Microsoft for that license too (obj not the same cost as a retail one, but a cost nonetheless) Meanwhile essentially every version of macOS is free (gotta go back a few years to find retail upgrade copies, which are still fa…

macOS being free is sleight of hand. The cost is just baked into the margin on their hardware. Maybe if you could run macOS on hardware of your choice (i.e. "hackintosh") it would be an apples-to-apples comparison.
Post reply on HN