It is very easy if you know the right tools for the right job, but information about these are suppressed so you never hear about them.
What the vast majority of people think the tech tooling landscape looks like and what it actually looks like are very different. The tools we know about are mostly horrible. They try to be silver bullets but they're really not good for anything... Yet they're the most popular tools. I think it's about capital influence, as hinted by the article.
For example, with the tool I'm using now, I made a video showing how to build a relatively complex marketplace app (5+ pages) in 3 hours with login, access control, schema validation, complex filtered views from scratch using only a browser and without downloading any software (serverless). The whole app is less than 700 lines of HTML markup and 12 lines of JavaScript code. The video got like 10 views.