I'm starting to suspect that the "sorry" in the title is not really sincere...
Also interesting that the title was originally "Sorry white guy...", as evidenced by the permalink.
Sorry, Young Man, You're Not the Most Important Demographic in Tech
51–53 of 53 posts
Re: Sorry, Young Man, You're Not the Most Important Demographic in Tech
#52The technical term for this is "concern troll".
Re: Sorry, Young Man, You're Not the Most Important Demographic in Tech
#53Earlier quoted context omitted.
"No evidence is presented that women are the more valuable market, just that on average they spend more time online and using their devices." Perhaps that's because the evidence has already been stated clearly? Here are the stats: "Women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth. Women make or influence 85%…
Those aren't real stats. Those are just numbers on a page. That link doesn't include any methodology for how they collected these numbers, doesn't include any references, doesn't included any reason I should believe any of them whatsoever. Some of those numbers are either obviously false or obviously misleading, such as the theory that 51% of private wealth is controlled by women when we know the huge concentration o…
>Some of those numbers are either obviously false or obviously misleading, such as the theory that 51% of private wealth is controlled by women when we know the huge concentration of wealth in the US and know the huge disparity in sexes in the top 1% of earners.
Whether the top earners are men and the huge disparity on Bill Gates/Larry Ellison level wealth do not matter at all in this discussion.
Advertisers and companies are not competing for THOSE people's money (except if they make private jets and luxury cars), they want the money of the average household. 100,000,000 families have brought Apple products, for example, and all of the top 1000 wealthiest guys just bought another 1,000-10,000 combined.
So, when they say they control 51% of private wealth, that might or might not be true overall, but it is very true for the kind of wealth that matters to companies/advertisers. And it is even more true that women also influence what the family will buy, even more so than men.