I’m actually thrilled by this, as it means all the hack marketers that spam my inbox incessantly with whatever product they’re hucking - this time for sure perfect for my business, in spite of the fact I’ve ignored their last ten emails - are all out of a job, and good riddance. The author sounds unfamiliar with this brand of marketing email, so I can see why it would come off disquieting to find it’s all AI - but it…
But when everyone copies what that one person or one company is doing. Software makes the copying process dead easy.
Once the herd starts stampeding, it creates a secondary effect of an arms race for finite Attention of a finite target audience. That assault and drainage of that finite attention pool, happens faster and faster and every one gets locked in trying to outspend the other guy.
An example currently is Presidential Campaigns furiously trying to out fund raise each other. Its going to top 15-17 billion this year. All the campaign managers, marketers, advertisors make bank. And we know what quality of product the people end up with. Cause why produce a high quality product when you can generate demand via Attention Capture.
The chimp troupe is dumb as heck as a collective intelligence.