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Google's carbon emissions surge nearly 50% due to AI energy demand

cnbc.com

11–20 of 134 posts

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#11

The galling part of this is that the demand for AI is artificial. Consumers are not demanding AI.

Source?

Gemini's terrible search answers didn't become a viral meme because people liked and appreciated it.

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#12
post #8

I don't like 2024 Google, but they seem to be the only ones trying (at least) to make the least impact with their energy consumption. Why aren't there hit pieces like this on the US intelligence massive Utah Data Center? (for example)

It was talked about a lot when it was first opened, news massively biases towards new topics.

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#13

The galling part of this is that the demand for AI is artificial. Consumers are not demanding AI.

How would you describe the behavior of Character.AI's millions of users if not demand? Who's paying OpenAI their billions of revenue? You can argue about how durable the demand for AI is, but I don't see how it's tenable anymore to claim it doesn't exist.

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#14

The galling part of this is that the demand for AI is artificial. Consumers are not demanding AI.

I'm demanding more/better code-completion style AI for sure. It's an invaluable part of my workflow now and I'm happy paying a monthly fee for the service.

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#15
post #9

Earlier quoted context omitted.

I think it’s pretty clear that it’s easy to sell rage against companies right now. News just tells people what they want to hear in this age

Because the NSA doesn’t care about their public image or energy consumption. Google at one time did so this makes them pretty big hypocrites

Yeah. Public pressure might actually work against Google, but it’s unlikely to work against the NSA so easily.

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#17

The galling part of this is that the demand for AI is artificial. Consumers are not demanding AI.

Pretty sure people said the same about fiber internet in the 2000's.

People also said the same thing about NFTs, and they were correct.

I think “AI” will eventually have more consumer facing uses, but the current crop is incapable of telling truth from fiction which severely limits the appeal to Google’s main user base. OpenAI is riding on hope and it feels like Google is chasing after that application to avoid looking like they are behind, but it’s not clear that actual customer demand is looking for Google to offer such half baked technology.

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#18
And once again a big tech company proves that as soon as their "principes" are put to the test they will abandon them almost instantly.

When buying some wind energy was easy and wasn't really a trade-off they were quick to use big phrases like being "committed to the planet" and such. Commitments seem to be rather "flexible" with these companies.

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#19

The galling part of this is that the demand for AI is artificial. Consumers are not demanding AI.

Pretty sure people said the same about fiber internet in the 2000's.

And that's still somewhat true. I'm up at our cottage right now, where we have 300mbps cable internet. The upstream is paltry (10mbps), but I haven't really felt it impacting my work (and my kids are still able to stream everything they'd like, too). Sure, I miss the 5gbps symmetrical we have at home, but in reality there's not a huge real impact.

Re: Google's carbon emissions surge nearly 50% due to AI energy demand

#20

The galling part of this is that the demand for AI is artificial. Consumers are not demanding AI.

How would you describe the behavior of Character.AI's millions of users if not demand? Who's paying OpenAI their billions of revenue? You can argue about how durable the demand for AI is, but I don't see how it's tenable anymore to claim it doesn't exist.

> How would you describe the behavior of Character.AI's millions of users if not demand?

"Disturbing"?

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