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Violate Twitter Brand Guidelines

violatetwitterbrandguidelines.com

21–30 of 63 posts

Re: Violate Twitter Brand Guidelines

#22
post #18

I love that someone did this. Twitter is crazy if they think anyone without API access and a financial stake is actually going to bother to listen to their brand guidelines. One of the things that made Twitter a great brand is that end users got to kind of invent a little bit of the brand whenever they promoted their Twitter accounts on their sites and other places. It encouraged creativity that eventually extended t…

I don't think they really expect everyone to listen to their guidelines. However, in order to maintain their trademark, I believe they have to defend it actively. I think this page is more a way to appease the lawyers than anything else. Of course, I know literally nothing about the laws in question and could be off base entirely.

Twitter is well served to defend their trademark against dilution, perhaps, but I'm not sure that the law requires they protect it against bad design.

Re: Violate Twitter Brand Guidelines

#25
post #18

Earlier quoted context omitted.

I don't think they really expect everyone to listen to their guidelines. However, in order to maintain their trademark, I believe they have to defend it actively. I think this page is more a way to appease the lawyers than anything else. Of course, I know literally nothing about the laws in question and could be off base entirely.

Twitter is well served to defend their trademark against dilution, perhaps, but I'm not sure that the law requires they protect it against bad design.

I'm pretty sure that these guidelines are exactly about protecting against dilution. I think the logic is as follows--the actual Twitter logo (and, consequently, trademark) is not just a bird, it's that specific bird, in that orientation and that color. Allowing anybody to do anything with it would dilute it. And so they must protect against this.

For what it's worth, I've certainly seen documents like this from other companies. Based on these observations (rather than the actual law :/), I think that what they're doing is part of protecting it from dilution.

Re: Violate Twitter Brand Guidelines

#27
It took me about five minutes to figure out what was the point of this website. I'm on a 13in Macbook Pro and didn't realize you could scroll down to see the buttons. Does it bother anyone else when people design websites for tall screens that most people on laptops just don't have?

Re: Violate Twitter Brand Guidelines

#29

Doesn't work in Mobile Safari. (Does it use legacy technologies like Flash or Java?)

Java and flash each have current install bases of 1,000,000,000+ devices and are adding devices at a rate that far outstrips mobile safari. Neither are shiny, cool technologies, but they're not "legacy technologies" yet.

Re: Violate Twitter Brand Guidelines

#30
post #27

It took me about five minutes to figure out what was the point of this website. I'm on a 13in Macbook Pro and didn't realize you could scroll down to see the buttons. Does it bother anyone else when people design websites for tall screens that most people on laptops just don't have?

Scrollbars - Crazy right?
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