Earlier quoted context omitted.
Doesn’t this open up the market for a newcomer to make verified sesame-free bread?
Yes it does. It also good for the people with allergies as they can confidently buy that bread. When FDA declares a new allergen, the top lawyer of the company that has presence from NY to SF seats down with the CEO, they then ask all the manufacturing units to do an audit of the said allergen use and then hire a third party auditor to verify if the allergen is used at all not just at their retail locations but in th…
The FDA was expecting that companies spend millions to ensure that the products are free of sesame to help people with allergies, but companies realize that it's easier to just add sesame into their products.
I am not sure the government could do now to help people with sesame allergies. Ban sesame outright from certain products? Mandate that certain companies produce sesame-free products?