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Volkswagen invests up to $5B in Rivian

bloomberg.com

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Re: Volkswagen invests up to $5B in Rivian

#3
Rivians are wildly popular here in Georgia.

I'm not sure if that's because we have a Rivian plant, because our local demographic likes pickup trucks, or both.

Their headlights are distinctive, making them almost impossible to miss.

Re: Volkswagen invests up to $5B in Rivian

#7
post #3

Rivians are wildly popular here in Georgia. I'm not sure if that's because we have a Rivian plant, because our local demographic likes pickup trucks, or both. Their headlights are distinctive, making them almost impossible to miss.

I remember in the beginning they were heavily criticized for the looks. They stuck to it, and now it's a recognizable (and trusted - more or less) brand.

Re: Volkswagen invests up to $5B in Rivian

#9

I also pointed this out in the other thread, but VW is currently building up a direct competitor to Rivian. VW themselves says they want the investment for the Software of Rivian, which also is somewhat curious.

VW has had large problems getting their software processes straight. They've thrown money at the problem for years (instead of changing company culture, which needs to happen first) so I'm not surprised they'd buy a whole car company just for the software.

Re: Volkswagen invests up to $5B in Rivian

#10

I also pointed this out in the other thread, but VW is currently building up a direct competitor to Rivian. VW themselves says they want the investment for the Software of Rivian, which also is somewhat curious.

Maybe eventually they'll make Rivian a Volkswagen brand. They own many auto brands.

As part of the joint venture with Rimac they gave Rimac the Bugatti brand:

https://en.wikipedia.org/wiki/Bugatti_Rimac

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