Earlier quoted context omitted.
This reminds me a bit of Nabaztags, or maybe the reverse. They would also read something that resembles NFC and could perform an action.
Around that time, I recall there being a lot of hype around RFID tags. E.g. the Touchatag was just a bunch of RFID tags and a USB RFID reader, but marketed as a consumer product. This never really seems to have caught on, though. Nowadays, I suppose most consumers do have RFID tags (debit cards, transport cards, building keys, e-Passports), they just might not be aware of the underlying technology.
Where they make more sense is when they actually include dynamic information: Some of the newer tags can e.g. include an authentication tag in the URL part, which lets you verify the tag's authenticity (together with a web service that keeps track with the high watermark of opened sequence numbers).
I wouldn't call that "RFID" anymore, though; to me, RFID means transmitting only an identifier, with all the logic happening on the backend, but ISO 14443 tags get most interesting/useful when they go beyond that and do things like authentication or local processing.