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Anyone tried the IndexNow feature yet? Does it benefit SEO anyhow?

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Anyone tried the IndexNow feature yet? Does it benefit SEO anyhow?

#1
IndexNow[1] is apparently an open source protocol and highly talked about industry standard in the SEO world. Unlike traditional search engine algorithm where the engine crawls the online pages one by one (`pull` process), IndexNow seeks to change this game by putting the onus on web publishers and bloggers to inform the engines of a site update (`push` process).

Presently, only Bing and Yandex have adopted this protocol and Duckduckgo is about to make its mind while Google is considering. What do you think? Is this beneficial for SEO?

[1]: https://www.searchenginejournal.com/indexnow-what-we-know/439679/

Re: Anyone tried the IndexNow feature yet? Does it benefit SEO anyhow?

#3

Looks interesting. Seems low effort to implement. I will add it to my website.

Took me a few minutes:

    // generate a key at https://www.bing.com/indexnow/getstarted
    const key = 'REPLACE_ME';

    export const submitUrlsToIndexNow = async (urls: string[]) => {
      await fetch('https://api.indexnow.org/IndexNow', {
        body: JSON.stringify({
          host: 'pillser.com',
          key,
          keyLocation: `https://pillser.com/${key}.txt`,
          urlList: urls,
        }),
        headers: {
          'Content-Type': 'application/json',
        },
        method: 'POST',
      });
    };

I now just auto submit when updates to products are published.

Thanks!