Live data from Hacker News

Take my money, HBO

takemymoneyhbo.com

51–60 of 316 posts

Re: Take my money, HBO

#51
post #22
post #6

As an American I'd rather sign up for "Take My Money BBC."

Would you pay $225 a year? That's how much it costs a Briton. ("The annual cost of a colour TV licence is £145.50")

That's about the same price as an HBO subscription, so I can hardly see why not.

Re: Take my money, HBO

#52
post #44

HBO as an add-on to cable packages costs ~$20. If HBO were to offer it as a standalone service, they would have to handle billing, subscription management, increased marketing budget to make up for marketing that cable/sat currently offers for them, etc. So unless a critical mass of people are willing to pay AT LEAST $30 per month, this is a lost cause.

They cost around $20, but do we know what HBO's cut is?

Re: Take my money, HBO

#54

I'd rather see people put their money where their mouth is, in a non-hypothetical way. For example, pick some otherwise random date a few weeks after the DVD set will be released and organize a concerted buying effort amongst "pirates" on that specific date.

As a purchaser of the season 1 blu-ray... lets get to the secondary issue of buying.

The packaging of the videos is SHIT... there are ads, I have to sit through FBI warnings, I have to sift through bad menus to get to the content I want, and I have to deal with trying to find features when everything I select says "please insert disc X"

I paid $70 CND and with the exception of the actual quality of the picture (blu-ray is fantastic), the whole experience is VASTLY inferior to the piracy route.

That said, I'll still be purchasing the Season 2 Blu-Ray when it comes out, because I very much want to support the production of this series.

Re: Take my money, HBO

#55
post #20

This was a good write-up of an interview with the HBO co-CEO: http://dcurt.is/hbo-forbes-journalism Worth reading before spouting the typical "I don't understand why HBO doesn't want my $5 a month."

I see his argument.. but why not just partner with ISPs? If HBO doesn't want my $8 directly, then why not let AT&T (or whoever) charge me an extra $8/mo along with my DSL (or whatever) bill and get HBOGO? It would be nearly identical to their current model, but with different types of subscriber organizations distributing their content for them.

Because this is an act of war against other carries that currently carry HBO. Those carriers can drop HBO and cause revenue to drop much faster than broadband-only HBOGO subscribers will bring in new revenue. It's trading an existing, stable, proven revenue source for one that is none of the above at scale.

Edit: This is a summary of one of HBO's arguments. The dcurtis post examines a couple of other arguments. Positioning is an interesting one: How does HBO convince viewers that $5/mo is reasonable for just a few shows when Netflix is $8/mo for far more content? There are some really tough issues here.

Re: Take my money, HBO

#56
post #19

The "recent tweets" widget shows people tweeting numbers like $10. Isn't HBO as an add-on to an existing cable subscription generally significantly more than that?

Not significantly more, at the end of the day I'd have to guess HBO likely sees less than $10/sub.

Yea, but plenty of the cut the network takes of that $20 is going to infrastructure- and marketing-type costs that HBO would have to shoulder if they struck out alone.

Re: Take my money, HBO

#57
post #43
post #22

Earlier quoted context omitted.

Would you pay $225 a year? That's how much it costs a Briton. ("The annual cost of a colour TV licence is £145.50")

It's hilarious that they apparently need to specify "colour" ;).

You can get a discount if you are using either a black and white TV, a TV under a certain screen size or if you are deaf/blind.

Re: Take my money, HBO

#58
post #15

I pay $30/month to watch Starcraft 2 tournaments on GomTV.net. I pay $0/month to watch Game of Thrones, Veep, Girls, and True Blood. I will continue to pay $0 until there is an option that does not involve enriching evil cable executives. Your move, HBO.

I constantly amazed by how quickly people embrace protection racket style tactics over a bloody TV show that they could buy in a few months.

Re: Take my money, HBO

#60
post #15

I pay $30/month to watch Starcraft 2 tournaments on GomTV.net. I pay $0/month to watch Game of Thrones, Veep, Girls, and True Blood. I will continue to pay $0 until there is an option that does not involve enriching evil cable executives. Your move, HBO.

How can you possibly claim some sort of moral high ground when you're saying "I like the content you produce but don't agree with the methods you use to charge for it so I'm going to steal it!".

If you don't agree with their distribution methods then DON'T CONSUME THAT CONTENT.

Post reply on HN