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Apple Reportedly Suspends Work on Vision Pro 2

macrumors.com

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Re: Apple Reportedly Suspends Work on Vision Pro 2

#41

Post by brandall10 »

jmull wrote: post #24
brandall10 wrote: post #12

Earlier quoted context omitted.

As the article notes they were already working on the cheaper model. It makes no mention or shifting resources or increasing efforts toward it.

That only makes sense if the projects are unrelated... separate budget, different engineers, managers, executives, separate marketing teams, even separate suppliers and supply chains. Obviously, they are related.

Oh course there’s going to be shared resources, just like there will be unique resources, and those could very well be redirected elsewhere in the company or let go.

There is no mention of increasing effort for a project that was already known to exist. This is like saying Apple choosing to decommission the Pro line of the iPhone is clickbait because they’re still going to be developing iPhones.

Re: Apple Reportedly Suspends Work on Vision Pro 2

#42

Post by rchaud »

ceejayoz wrote: post #14
cglan wrote: post #6

I felt like I was committing heresy when I told my friends that the vision pro was unlikely to succeed or at least succeed culturally. I'm sure it will pick up some niches just like the meta headset. The reality is, this is a covid product and covid is over. Regardless of price (outside being extremely cheap) I don't see people even dropping $1500 on this thing. I don't have a single person in my life that has used a…

The Vision Pro was essentially a devkit to send the message that Apple wants devs to think about VR apps.

In that case they should send some free dev kits to developers, because most are not going to be interested in spending $3500 on top of their paid Apple developer license for the privilege of feathering Apple's gilded moat.

AVP is not a general purpose device in the way the iPhone was. The viability of apps for this market is nowhere near proven.

Re: Apple Reportedly Suspends Work on Vision Pro 2

#43

Post by dylan604 »

barbariangrunge wrote: post #19
jmull wrote: post #18

The headline leaves out the most important part: "... to Focus on a Cheaper Model". Surely, the right move. I can mostly believe VR headsets will catch on, but not at the price of the current Vision Pro. There's a chicken and egg dynamic here, for developing compelling content/software to take advantage of the capabilities and the number of people with headsets that can consume that content. That's just not going to…

It’s not financially worthwhile for most third party developers to develop apps for a platform with too few users. Not sure how the iPhone originally did it, that seems pretty amazing to me. But yeah, need a product to drive up adoption so a healthy ecosystem can form around it… so they can capture 30% of it

> Not sure how the iPhone originally did it

It was crystal clear that the iPhone was going to be a huge thing. An AR/VR headset is much less clear. I think it's only slightly clearer than mud at this point. Apple does have a history of trying to force things on the industry that went over like lead balloons. The VisionPro could be the next trashcan MacPro, or it could be the next hotness after building from a slow burn. Apple never released an updated trashcan, but they are looking at the next headset. So that's a signal in and of itself

Re: Apple Reportedly Suspends Work on Vision Pro 2

#44

Post by rchaud »

jmull wrote: post #18

The headline leaves out the most important part: "... to Focus on a Cheaper Model". Surely, the right move. I can mostly believe VR headsets will catch on, but not at the price of the current Vision Pro. There's a chicken and egg dynamic here, for developing compelling content/software to take advantage of the capabilities and the number of people with headsets that can consume that content. That's just not going to…

For Apple to have messed up the pricing right out of the gate suggests they don't have a good idea of what this product is for. The iPad was a hit at $499, it would have failed at $999, where it would compete with Macbooks. AVP is far beyond both, it's an iOS device that costs more than a top-line Macbook.

Apple has only strengthened this perception by launching the AVP with almost no flagship apps that take advantage of VR, going radio silent about AVP almost as soon as they announced it over a year ago, and jumping on the AI bandwagon with the latest iOS.

Re: Apple Reportedly Suspends Work on Vision Pro 2

#45

Post by throwAGIway »

dwallin wrote: post #21
ceejayoz wrote: post #14

Earlier quoted context omitted.

The Vision Pro was essentially a devkit to send the message that Apple wants devs to think about VR apps.

One major problem with the Vision Pro as a devkit is it's extremely locked down. The only significant AR experiences you can create are those already anticipated by Apple and compatible with their privacy expectations. IMO this was a huge mistake. This is a completely new form factor, not an established market. You need people doing significant experimentation, and to be able to create compelling new experiences that…

They just announced full WebXR support

Re: Apple Reportedly Suspends Work on Vision Pro 2

#46

Post by loongloong »

As one of Apple's long form PR https://www.youtube.com/watch?v=J7al_Gpolb8

outlined, patience for platform building.

I think it's quite important for the industry to have a reference for XR (AR + VR) where the focus is on accurate assessment of the user's immediate physical surroundings and provide for non-fatiguing interactivity, especially after Hololens practically disappeared. I hope Vision Pro lasts much longer than Hololens (didn't miss Ping, but certainly miss 3D touch).

Meta's headsets focus on bringing the user into another world, another important but different reference point.

Re: Apple Reportedly Suspends Work on Vision Pro 2

#47

Post by rchaud »

frenchie4111 wrote: post #10

Apple will only release a second "Pro" model when they can make significant advancements over the previous one. Likely we will see a Pro then Air (then Pro...) tick tock cycle for a while as the technology develops

The issue with the AVP is not technology, it's the lack of applications for it.

Re: Apple Reportedly Suspends Work on Vision Pro 2

#49

Post by boogieknite »

frenchie4111 wrote: post #10

Apple will only release a second "Pro" model when they can make significant advancements over the previous one. Likely we will see a Pro then Air (then Pro...) tick tock cycle for a while as the technology develops

After trying out os2 this makes a lot of sense. Noticeable qol leap in UX and tracking. Not that it feels like avp 2 but you notice the upgrades.

Seems like testing on guinea pigs who bought the expensive dev kit is paying off. Software and slimmer model are a good idea to popularize.

Id like to stick with my current AVP for at least 5 years rather than frothing for an AVP 2 to fomo over.

Re: Apple Reportedly Suspends Work on Vision Pro 2

#50

Post by talldayo »

dylan604 wrote: post #39
dwallin wrote: post #21

Earlier quoted context omitted.

One major problem with the Vision Pro as a devkit is it's extremely locked down. The only significant AR experiences you can create are those already anticipated by Apple and compatible with their privacy expectations. IMO this was a huge mistake. This is a completely new form factor, not an established market. You need people doing significant experimentation, and to be able to create compelling new experiences that…

It's locked down as it's the only device with the features it provides. So if you want to use those features, your designing for the one device.

OpenXR says hi.
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