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Remember Alex Tew's "One Million People"? Why do you think it failed?

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Remember Alex Tew's "One Million People"? Why do you think it failed?

#1
Anyone else remember this from a few years ago? I'm just curious as to what you all think about the idea. Essentially, do you think people are willing to pay X amount of dollars to be part of something like Alex Tew's "One Million People" idea? Or are ideas like that simply of no value to the customer?