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Apple Reportedly Suspends Work on Vision Pro 2

macrumors.com

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Re: Apple Reportedly Suspends Work on Vision Pro 2

#21

Post by dwallin »

ceejayoz wrote: post #14
cglan wrote: post #6

I felt like I was committing heresy when I told my friends that the vision pro was unlikely to succeed or at least succeed culturally. I'm sure it will pick up some niches just like the meta headset. The reality is, this is a covid product and covid is over. Regardless of price (outside being extremely cheap) I don't see people even dropping $1500 on this thing. I don't have a single person in my life that has used a…

The Vision Pro was essentially a devkit to send the message that Apple wants devs to think about VR apps.

One major problem with the Vision Pro as a devkit is it's extremely locked down. The only significant AR experiences you can create are those already anticipated by Apple and compatible with their privacy expectations.

IMO this was a huge mistake. This is a completely new form factor, not an established market. You need people doing significant experimentation, and to be able to create compelling new experiences that your in-house staff haven't even dreamed of. It's fine if you have a user-friendly default, but there should be some way to opt into a professional mode that opens up more possibilities for novel experiences.

Re: Apple Reportedly Suspends Work on Vision Pro 2

#22

Post by j45 »

dwallin wrote: post #21
ceejayoz wrote: post #14

Earlier quoted context omitted.

The Vision Pro was essentially a devkit to send the message that Apple wants devs to think about VR apps.

One major problem with the Vision Pro as a devkit is it's extremely locked down. The only significant AR experiences you can create are those already anticipated by Apple and compatible with their privacy expectations. IMO this was a huge mistake. This is a completely new form factor, not an established market. You need people doing significant experimentation, and to be able to create compelling new experiences that…

Google Glass was pretty locked down too iirc. Still was a neat device.

Re: Apple Reportedly Suspends Work on Vision Pro 2

#23

Post by freedomben »

barbariangrunge wrote: post #19
jmull wrote: post #18

The headline leaves out the most important part: "... to Focus on a Cheaper Model". Surely, the right move. I can mostly believe VR headsets will catch on, but not at the price of the current Vision Pro. There's a chicken and egg dynamic here, for developing compelling content/software to take advantage of the capabilities and the number of people with headsets that can consume that content. That's just not going to…

It’s not financially worthwhile for most third party developers to develop apps for a platform with too few users. Not sure how the iPhone originally did it, that seems pretty amazing to me. But yeah, need a product to drive up adoption so a healthy ecosystem can form around it… so they can capture 30% of it

The iPhone did it by being essentially an iPod Touch that could make calls. Lots of people were already familiar with iPod and iPod Touch, so when it turned into the first programmable phone, it was novel and exciting, and then the gold rush took off when people started making money and it grew from there.

Re: Apple Reportedly Suspends Work on Vision Pro 2

#24

Post by jmull »

brandall10 wrote: post #12
ceejayoz wrote: post #2

A little clickbaity; in favor of a Vision 2.

As the article notes they were already working on the cheaper model. It makes no mention or shifting resources or increasing efforts toward it.

That only makes sense if the projects are unrelated... separate budget, different engineers, managers, executives, separate marketing teams, even separate suppliers and supply chains. Obviously, they are related.

Re: Apple Reportedly Suspends Work on Vision Pro 2

#25

Post by Rinzler89 »

j45 wrote: post #22
dwallin wrote: post #21

Earlier quoted context omitted.

One major problem with the Vision Pro as a devkit is it's extremely locked down. The only significant AR experiences you can create are those already anticipated by Apple and compatible with their privacy expectations. IMO this was a huge mistake. This is a completely new form factor, not an established market. You need people doing significant experimentation, and to be able to create compelling new experiences that…

Google Glass was pretty locked down too iirc. Still was a neat device.

Google Glasses were significantly lighter and cheaper since they had the same form factor as regular glasses people wear, not some heavy Robocop headset tethered to a brick in your pocket.

How Apple imagined that clunky form factor would be appealing to general consumers outside the most avid afluent fans is beyond me. If they wanted it to be a devkit they should have just market it and sold it at a masive discount directly to app developers unlocked with no strictions so they can experiment in finding that "killer app". Unfortunately Apple's way too corporate, proud and stuck up to think liberally like that.

Google didn't hide the fat that Glasses was mostly a devkit for tinkerers and pretend it was a ready-to-market product, and it served that purpose for that niche.

Re: Apple Reportedly Suspends Work on Vision Pro 2

#26

Post by CamperBob2 »

j45 wrote: post #22
dwallin wrote: post #21

Earlier quoted context omitted.

One major problem with the Vision Pro as a devkit is it's extremely locked down. The only significant AR experiences you can create are those already anticipated by Apple and compatible with their privacy expectations. IMO this was a huge mistake. This is a completely new form factor, not an established market. You need people doing significant experimentation, and to be able to create compelling new experiences that…

Google Glass was pretty locked down too iirc. Still was a neat device.

Google Glass was pretty locked down too iirc

And it's gone, too. Gee, I wonder if there's a pattern here.

Re: Apple Reportedly Suspends Work on Vision Pro 2

#27

Post by jmull »

barbariangrunge wrote: post #19
jmull wrote: post #18

The headline leaves out the most important part: "... to Focus on a Cheaper Model". Surely, the right move. I can mostly believe VR headsets will catch on, but not at the price of the current Vision Pro. There's a chicken and egg dynamic here, for developing compelling content/software to take advantage of the capabilities and the number of people with headsets that can consume that content. That's just not going to…

It’s not financially worthwhile for most third party developers to develop apps for a platform with too few users. Not sure how the iPhone originally did it, that seems pretty amazing to me. But yeah, need a product to drive up adoption so a healthy ecosystem can form around it… so they can capture 30% of it

Right. Probably not the original plan, but as people have pointed out, the Vision Pro has landed as essentially a dev kit.

What’s the point of dev kit 2 when there still aren’t a lot of regular users?

(Seems tough though. Even if you can keep all the key parts of the Vision Pro at a $1500-$1600 price - that’s got to be very hard — will that be enough? I guess we’ll find out.)

Re: Apple Reportedly Suspends Work on Vision Pro 2

#28

Post by delfinom »

CooCooCaCha wrote: post #11
bowsamic wrote: post #3

That's a good sign, it means they are committed to moving towards the more affordable market. Something many commentors here (including myself) thought would not be possible

Not necessarily a good sign. Non-pro models have fewer features than pro models so this could be a sign that they're being less cutting edge and innovative.

Innovation doesn't mean shit if you can't price it so that you grow a consumer base where the revenue pays for R&D.

Re: Apple Reportedly Suspends Work on Vision Pro 2

#29

Post by [deleted] »

jmull wrote: post #24
brandall10 wrote: post #12

Earlier quoted context omitted.

As the article notes they were already working on the cheaper model. It makes no mention or shifting resources or increasing efforts toward it.

That only makes sense if the projects are unrelated... separate budget, different engineers, managers, executives, separate marketing teams, even separate suppliers and supply chains. Obviously, they are related.

[deleted]
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