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Bouba/kiki effect

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Re: Bouba/kiki effect

#5
What about the effect where for some pairs of words that don't theoretically have ordering preference (kiki/bouba vs bouba/kiki), (plus/minus vs minus/plus), (on/off vs off/on), (positive/negative vs negative/positive) have some psychological order that most people use and if the other ordering is used, it sound weird?

Does this effect have a name?

Re: Bouba/kiki effect

#8
post #5

What about the effect where for some pairs of words that don't theoretically have ordering preference (kiki/bouba vs bouba/kiki), (plus/minus vs minus/plus), (on/off vs off/on), (positive/negative vs negative/positive) have some psychological order that most people use and if the other ordering is used, it sound weird? Does this effect have a name?

Yes, there's a Vsauce short about that, but given the amount of them there's no way I'll find it...

Edit, found it another way: "Irreversible binomial" https://en.wikipedia.org/wiki/Irreversible_binomial

Re: Bouba/kiki effect

#10

The waveforms for "Bouba" are less "spiky" I'd guess: fewer overtones, less noisy, more tonal, so more round and quasi periodical

this implies that humans have an intuitive sense of the shape of the waveform, which I think would be surprising!! And also empirically testable

(not saying you're wrong, but it's not necessarily obvious to me as true. The sound is a vibration/signal, how our brains interpret it may have no correlation to its "shape". Do we have an intuition for "spiky" electromagnetic signals? maybe we do, that's why looking at nature, smooth curves and such, is empirically more relaxing for people than artificial environments..?)

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