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Designing a website without 404s

pillser.com

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Re: Designing a website without 404s

#81
post #50

Earlier quoted context omitted.

This is absolutely right. The duplicate content flags alone will cancel everything out. I don't understand why people don't just read Google's own published guidelines ( https://developers.google.com/search/docs/fundamentals/seo-s... ) on how to properly SEO one's site. It's not some dark art. Google themselves tell you exactly how they index and why. All you have to do is read the guidelines.

In that document they explain that duplicate content is not a big deal: just set a canonical, and respond maybe with a 301. I did this during a migration of a site that used '/ /' and was changed to '/ /' with corresponding 301. The SEO not only didn't punish the migration, but it seemed to like the change (except the Bingbot, that after five years still request the old Urls). The problem I see with the OP strategy i…

What about using 302?

Re: Designing a website without 404s

#83

WordPress does this sort of thing, or at least can (I don’t know, I’ve only ever been involved with a couple of WordPress sites). It’s obnoxiously awful. You end up with people accidentally relying on non-canonical URLs that subsequently change in meaning, or using links that seem to work but actually give the wrong content and you don’t notice. Both of these are very often much worse than a 404. There’s also an issu…

Agree and was my first thought as well. A useful 404 seems favorable in most cases, although the author notes that the URLs are constantly changing, being rebranded, and so it might be the simplest solution for the supplement pages. However, I'd probably __not__ apply it to the rest of the website like the author suggests.

Re: Designing a website without 404s

#84

Earlier quoted context omitted.

In that document they explain that duplicate content is not a big deal: just set a canonical, and respond maybe with a 301. I did this during a migration of a site that used '/ /' and was changed to '/ /' with corresponding 301. The SEO not only didn't punish the migration, but it seemed to like the change (except the Bingbot, that after five years still request the old Urls). The problem I see with the OP strategy i…

What about using 302?

[deleted]

Re: Designing a website without 404s

#85
post #50
post #46

I understand why the author thinks this is a good idea, but 404 exists for a reason. Literally "Not Found", not "I will guess at what you are looking for". The "implications for SEO" will almost certainly not be "positive" for quite a few reasons. As a general rule in my experience and learning, Google's black box algorithm doesn't like anything like this, and I expect you will be penalized for it. There are many goo…

This is absolutely right. The duplicate content flags alone will cancel everything out. I don't understand why people don't just read Google's own published guidelines ( https://developers.google.com/search/docs/fundamentals/seo-s... ) on how to properly SEO one's site. It's not some dark art. Google themselves tell you exactly how they index and why. All you have to do is read the guidelines.

Except there's no duplicate content - the site redirects

Re: Designing a website without 404s

#86
post #46

I understand why the author thinks this is a good idea, but 404 exists for a reason. Literally "Not Found", not "I will guess at what you are looking for". The "implications for SEO" will almost certainly not be "positive" for quite a few reasons. As a general rule in my experience and learning, Google's black box algorithm doesn't like anything like this, and I expect you will be penalized for it. There are many goo…

I don't understand why you think this is a bad idea - 301 redirects exist for a reason. Redirecting to what the user probably wants is better than a 404 page.

That said, typically most people are going to find a site via search or clicking a link, which is why I think basically no one bothers doing this.

Re: Designing a website without 404s

#87
post #46

I understand why the author thinks this is a good idea, but 404 exists for a reason. Literally "Not Found", not "I will guess at what you are looking for". The "implications for SEO" will almost certainly not be "positive" for quite a few reasons. As a general rule in my experience and learning, Google's black box algorithm doesn't like anything like this, and I expect you will be penalized for it. There are many goo…

How is this going to affect Google's indexing of the site? They hit the front page and follow links, right? They don't try random perturbations of the URLs and see if they resolve to something else? Or do they?
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