Shutting down without trying to spook their investors or current portfolio companies. Couching it as taking a break seems clever but I’m guessing any seasoned investors will read between the lines and see that this isn’t working. The problem with thinking everyone else is wrong (ie how VCs operate) is that usually it turns out they are not. I’m guessing it wasn’t the story telling prowess of lack of deep connections…
I don't know that this is objectively true. The more accurate thing to say is that sometimes it's better to be wrong in the same way as everyone else. VC investing seems to be mostly based on chasing trends and "pattern matching", so trying to do anything heterodox is going to be an uphill battle.