> The only thing holding it back is Apple not investing into making it happen.
This seems to be a (bad) pattern with Apple, one that Google used to (and still does) get a lot of flack for, this habit of not investing in things and then thing dying slow, painful deaths.
E.g. I remember this criticism being leveraged at e.g. Safari a lot.
But, for better or worse, Apple is not a technology company, really, its a design company. They focus on their cash-cow (iPhone) and main dev tools (macbook) and nearly everything else is irrelevant. Even their arm-laptops aren't really about being a great silicon competitor, I suspect. Their aim is to simplify their development model across phone/laptop/tablet and design seamless things, not make technically great or good things.
The reason(s) they haven't turned (as much) to enshittification probably are that a) it goes against their general design principles b) they have enough to do improve what they have and so release new stuff c) they aren't in a dominant/monopolistic market position where they can suddenly create utter trash and get away with it because there's nothing else.
And yes, they exhibit monopolistic behaviors within their "walled garden", but if they make a product bad enough, people can and will flee for e.g. Android (or possibly even something microsoft-ish). They can't afford to make a terrible product, but they can afford to abandon anything that doesn't directly benefit their bottom line.
Which is why I suppose I generally stopped caring about most things Apple.