Earlier quoted context omitted.
The original URL of the photo was actually found on Twitter, where it had been posted in 2011. Wayback Machine was used only for the final confirmation. It's curious that this is not mentioned in the article, but I suppose it ruins the narrative. I read about the whole thing last week at 404media, via waxy blog, which is a much more comprehensive article: https://archive.is/sj846
That is actually kinda fascinating given that it's directly in opposition to this blog post. I wonder who's telling the truth?
They even say
Naturally, as news of the Backrooms being “found” travels throughout the world, responses have wildly ranged. For some, this is a proof that “with enough eyeballs, all problems are shallow”.
How is that taking credit?