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Show HN: I love weird socks and I'm finally launching my lifestyle business

sotmclub.com

21–30 of 81 posts

Re: Show HN: I love weird socks and I'm finally launching my lifestyle business

#23
This feels more like a blog than a quirky site that sells socks. You need a couple of things fixed:

1. Front page needs to be clearer about what you are offering. The socks themselves are not directly described, the cost sort of shows up in the wall of text below, and the call to action buttons are small. The option to actually view the socks is hard to find at the top bar

2. The sock gallery page needs a lot more work. I can't seem to click to actually see more images. Why are the images themselves so completely boring? Take some filtery pictures, take pictures of you wearing your socks, I don't know, SOMETHING. You're only selling a small range, this really shouldn't be a problem. Remove whatever php 2002 gallery code you're using and build something more image friendly that's less about lists. We live in the age of pinterest.

3. When you fix your gallery, replace your front page with it.

4. I think your actual product has a lot of potential, although I don't think your socks are particularly quirky enough. For example I don't see what's so special about the May pair (maybe because I can't click to actually look at it in detail). I want a pair of socks that has Captain Picard and Darth Vader having a fist fight.

Re: Show HN: I love weird socks and I'm finally launching my lifestyle business

#25
post #16

MAKE IT MORE OBVIOUS TO BUY THIS Put a gigantic button under that sock graphic that says: "Sign up now for $11/mo" I want to sign up for your service, but I almost closed the page thinking that you hadn't launched yet. The only thing that kept me looking was the gallery. Since it looks like you've been doing this, I /kept/ looking for the sign up link. You need ot change this immediately! Also put a price on this thi…

Exactly what I was going to say. I had to dig around for the sign up link.

Re: Show HN: I love weird socks and I'm finally launching my lifestyle business

#26
post #5

I love this idea. I love the site. I hate that 3 minutes of searching didn't reveal to me the price. I'm going back to search a bit more.

Huh? Front page, under the first headline, it's the second paragraph of text on the landing page. $11/month.

Clicked around for 30 seconds trying to find the price, came to the comments to find it. The "Exclusive" header made me think all the text under it would explain that the socks are exclusive, so I skipped it.

I'd at least put the price in the How It Works and Subscribe sections, that's where I looked.

Re: Show HN: I love weird socks and I'm finally launching my lifestyle business

#28
Love the idea, as I too love and have many weird socks.

Feedback:

Obviously, as others mentioned the call to action is incredibly weak and I also thought you may not have launched yet when looking for the Sign Up link.

Copy is hilarious on the front page.

Learn More actually gives you no new information, which is quite annoying. That section needs more. Can I cancel anytime? Am I charged monthly or annually? Maybe something about the socks, "we source top quality socks from brands like X, Y, Z using whatever fancy cotton". Do you ship internationally? I'm in Canada.

Your blog entries other than January don't exist, sloppy. How can I see the brand of the sock in the gallery?

I will likely sign up when I get some more info. Best of luck.

Re: Show HN: I love weird socks and I'm finally launching my lifestyle business

#29
post #16

MAKE IT MORE OBVIOUS TO BUY THIS Put a gigantic button under that sock graphic that says: "Sign up now for $11/mo" I want to sign up for your service, but I almost closed the page thinking that you hadn't launched yet. The only thing that kept me looking was the gallery. Since it looks like you've been doing this, I /kept/ looking for the sign up link. You need ot change this immediately! Also put a price on this thi…

Is it $11 / month? I couldn't find that anywhere.

This would be a cute gift for my wife - the posted socks fit her style, and if it is $11 / month, it's certainly affordable. But I'm not going to sign up for something if I'm not sure I know what it costs.

[Edit: Ah-ha, the other commenters here pointed its location out. Pricing has to be prominent and up front - little grey text always gets skimmed / glossed over.]

Re: Show HN: I love weird socks and I'm finally launching my lifestyle business

#30
Congrats on launching! I also started a lifestyle business (Startup Threads and the monthly part StartupThreadsMonthly) and my advice would be to think deeply on how you will acquire users: thats the hard part. There are basic changes to the site you should think of, many of them in this thread, but finding people who care about this kind of thing should be the main thing you should be concentrating on. Would love to trade thoughts on this if you need some help in thinking about this frank at startupthreads dot com.
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