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Brave launches Search Ads in key markets after successful test phase

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Re: Brave launches Search Ads in key markets after successful test phase

#2
Looks a lot like Brave's overall strategy (not just this announcement but the whole gist of the company) is to try and tap in to a part of Google's revenue stream by innovating in the web browser space. It is a bold one if so and I wish them every success.

It is a pity the managers over at Mozilla don't think Google is worth challenging. If someone ever succeeds at dragging AdSense into the OSS world / a big free market the world would be very different. There might finally find a use case for crypto. I suppose the fraud might be too much, but there must be an interesting commercial model in there somewhere.

Re: Brave launches Search Ads in key markets after successful test phase

#3
post #2

Looks a lot like Brave's overall strategy (not just this announcement but the whole gist of the company) is to try and tap in to a part of Google's revenue stream by innovating in the web browser space. It is a bold one if so and I wish them every success. It is a pity the managers over at Mozilla don't think Google is worth challenging. If someone ever succeeds at dragging AdSense into the OSS world / a big free mar…

> It is a pity the managers over at Mozilla don't think Google is worth challenging

It's not an easy thing to do when they get half a billion a year from Google.

Re: Brave launches Search Ads in key markets after successful test phase

#4
post #2

Looks a lot like Brave's overall strategy (not just this announcement but the whole gist of the company) is to try and tap in to a part of Google's revenue stream by innovating in the web browser space. It is a bold one if so and I wish them every success. It is a pity the managers over at Mozilla don't think Google is worth challenging. If someone ever succeeds at dragging AdSense into the OSS world / a big free mar…

> If someone ever succeeds at dragging AdSense into the OSS world

The absolute last thing I want is for the OSS world to fall prey to the perverse incentives of the ad industry.

Advertising needs to be purged, not embraced.

Re: Brave launches Search Ads in key markets after successful test phase

#6
post #2

Looks a lot like Brave's overall strategy (not just this announcement but the whole gist of the company) is to try and tap in to a part of Google's revenue stream by innovating in the web browser space. It is a bold one if so and I wish them every success. It is a pity the managers over at Mozilla don't think Google is worth challenging. If someone ever succeeds at dragging AdSense into the OSS world / a big free mar…

ADS are cancerous just like crypto stuff. That is the reason I switched to firefox klar & esr on my dailydriver machines and to librewolf on any other machine I had lying around. And search engine wise ecosia, metager and Qwant do a great job.

Re: Brave launches Search Ads in key markets after successful test phase

#7
post #4
post #2

Looks a lot like Brave's overall strategy (not just this announcement but the whole gist of the company) is to try and tap in to a part of Google's revenue stream by innovating in the web browser space. It is a bold one if so and I wish them every success. It is a pity the managers over at Mozilla don't think Google is worth challenging. If someone ever succeeds at dragging AdSense into the OSS world / a big free mar…

> If someone ever succeeds at dragging AdSense into the OSS world The absolute last thing I want is for the OSS world to fall prey to the perverse incentives of the ad industry. Advertising needs to be purged, not embraced.

Advertising is potentially useful, it's the scale that's a problem. https://www.youtube.com/watch?v=XPGgTy5YJ-g

Like, "Every inch of the new park is covered in sponsor branding" is a problem, but "I had no idea that a store selling towels opened in our town" is also a problem. These are both advertising, at some point you cross from "I didn't know about that, thanks" to "Just fuck off already" and that's too much advertising.

Dispepsi for example, the Negativland album, is premised on the idea that everybody on the entire planet already knows about Coca-Cola and Pepsi, so their continued advertising is entirely futile. Nobody who wants a brown fizzy beverage is unsure whether they could obtain such a thing or what it might be called. So all they're doing is annoying us.

Re: Brave launches Search Ads in key markets after successful test phase

#8
post #4
post #2

Looks a lot like Brave's overall strategy (not just this announcement but the whole gist of the company) is to try and tap in to a part of Google's revenue stream by innovating in the web browser space. It is a bold one if so and I wish them every success. It is a pity the managers over at Mozilla don't think Google is worth challenging. If someone ever succeeds at dragging AdSense into the OSS world / a big free mar…

> If someone ever succeeds at dragging AdSense into the OSS world The absolute last thing I want is for the OSS world to fall prey to the perverse incentives of the ad industry. Advertising needs to be purged, not embraced.

Advertising worked OK when everyone understood what it was and how it was necessary to pay for free, or almost free, stuff. I can remember when our local paper used to sell out everywhere on a Thursday afternoon because that was the day when all the job ads were published. No one ever complained there were too many of these. Similarly on a Friday when all the houses for sale or rent were posted.

As happened with other forms of cheap or free media such as regular mail, telephone calls and email, the returns for advertising eventually become a numbers game even when 99.9% of the audience hate them.

Re: Brave launches Search Ads in key markets after successful test phase

#9
post #3
post #2

Looks a lot like Brave's overall strategy (not just this announcement but the whole gist of the company) is to try and tap in to a part of Google's revenue stream by innovating in the web browser space. It is a bold one if so and I wish them every success. It is a pity the managers over at Mozilla don't think Google is worth challenging. If someone ever succeeds at dragging AdSense into the OSS world / a big free mar…

> It is a pity the managers over at Mozilla don't think Google is worth challenging It's not an easy thing to do when they get half a billion a year from Google.

Google pays them off not to innovate or launch anything that would compete with their search monopoly.
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