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Google confirms the leaked Search documents are real

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Re: Google confirms the leaked Search documents are real

#51

Post by mrgoldenbrown »

rexreed wrote: post #34

In not too many years, the average user will be prompting to get their needs met, rather than searching a flawed search system, wading through pages of sponsored and SEO-gamified links, opening up multiple tabs to try to dig out the details from sites hustling whatever they hustle, and then trying to read to get their needs met. Google sees the writing on the wall, which is going towards a prompt-based direct ask sys…

The same forces that drowned us in SEO crap will drown us in LLMO crap. Hopefully we'll enjoy a brief period of usefulness first.

Re: Google confirms the leaked Search documents are real

#52

Post by dgellow »

cush wrote: post #40
dgellow wrote: post #39

Earlier quoted context omitted.

They could split it in multiple pages instead of a single page! Imagine having to click “next part” >10 times just to see if you eventually end up with a section that contains the actual recipe

And unskippable ads after every third image. Then the moment you get to the final image there’s an email registration wall. It has a little X button that doesn’t work on iOS.

I see that we have a connoisseur of the devil’s work here :)

Re: Google confirms the leaked Search documents are real

#53

Post by whatamidoingyo »

Dxtros wrote: post #48

to get real answers from humans and not marketing campaigns I constantly put reddit in my search. I feel like 5 years ago that wasn’t necessary.

> not marketing campaigns

> reddit

A great marketing tactic is to pose as reddit users. If you have just 2-3 realistic accounts, you can ask a question as account 1, and write your answer with account 2. Now imagine a company with $$$. They can guide an entire thread.

Re: Google confirms the leaked Search documents are real

#54

Post by aaronwall »

josefresco wrote: post #42
jeroenhd wrote: post #7

I was afraid of this. Now, it's a matter of time before Google search will get even worse as SEO hustlers push more of their useless crap to the top now that internal algorithm data has been published. Guess I should look into that Kagi thing people keep mentioning.

The leak essentially confirmed what SEO experts already suspected (knew) but Google denied. SEOs have spent 2+ decades observing Google search behavior and honestly I wasn't even a little bit surprised their observations were proven correct. At this point, the "garbage" on Google isn't SEO optimized organic results, it's the ads.

For what it is worth, Google has favored macro-parasites over micro-parasites. The bigger companies have access to the ears of market regulators, etc. The average small publisher or affiliate site has almost nobody care if it disappears.

Part of the most recent Google update was penalizing high authority trusted sites for publishing off topic content from third parties. There is a concept called "goog enough" explaining how the likes of Forbes ranked for just about everything. https://www.blindfiveyearold.com/its-goog-enough

Re: Google confirms the leaked Search documents are real

#55

Post by aaronwall »

tmaly wrote: post #33
jeroenhd wrote: post #7

I was afraid of this. Now, it's a matter of time before Google search will get even worse as SEO hustlers push more of their useless crap to the top now that internal algorithm data has been published. Guess I should look into that Kagi thing people keep mentioning.

What could be worse than recipe pages that are 20 pages worth of text with the recipe hiding somewhere among the text?

Sites that have a poor user experience by design create the ranking signals for their own demotion by such design. Get a lot of traffic from search with not many people liking the destination page and that ranking will quickly go away.

Re: Google confirms the leaked Search documents are real

#56

Post by aaronwall »

Jensson wrote: post #15
drivebycomment wrote: post #11

Earlier quoted context omitted.

It doesn't look like this leak will do that. This doesn't have "algorithms" in any real sense of algorithms.

Before SEO communities argued what were part of the model, thinking some things like clicks didn't matter. Truth is Google did everything you can imagine, including clicks, now they all know it instead of having to guess. Still wont change much though, its very hard to game since Google has a lot of ways of mitigating click farms or it would have discovered a long time ago.

Back in the day a friend mentioned you could choose what version of a phrase you wanted to make the canonical for a search autocompletion by embedding a broken image call to a SERP page for the version of a keyword you wanted to be more popular.

Google has tons of ways to identify real users versus fake users. And lots of the fake it until you make it efforts leave statistical outliers that can lead to ignoring or smoothing away much of the benefits, especially if there is no fire following the smoke trail.

Re: Google confirms the leaked Search documents are real

#57

Post by aaronwall »

hoppyhoppy2 wrote: post #31
elromulous wrote: post #30

Earlier quoted context omitted.

Are you thinking of ddg? Afaik kagi runs their own independent engine from scratch.

>Our own index of the finest results augmented by the results from the best search engines on the market. https://kagi.com/

The design is too monochromatic.

Re: Google confirms the leaked Search documents are real

#58

Post by aaronwall »

Dxtros wrote: post #48

to get real answers from humans and not marketing campaigns I constantly put reddit in my search. I feel like 5 years ago that wasn’t necessary.

Very easy to post things on Reddit as a marketer, particularly when working with a small group who can respond to each other to season threads. Plus you can pay trusted Reddit account holders to post items for you.

Re: Google confirms the leaked Search documents are real

#59

Post by yoyogogo69 »

whatamidoingyo wrote: post #53
Dxtros wrote: post #48

to get real answers from humans and not marketing campaigns I constantly put reddit in my search. I feel like 5 years ago that wasn’t necessary.

> not marketing campaigns > reddit A great marketing tactic is to pose as reddit users. If you have just 2-3 realistic accounts, you can ask a question as account 1, and write your answer with account 2. Now imagine a company with $$$. They can guide an entire thread.

now imagine entire countries spreading influence and manipulation through reddit. add in extreme bias and hivemind. only a select few topics where reddit would be a good place to learn from

Re: Google confirms the leaked Search documents are real

#60

Post by aaronwall »

vincnetas wrote: post #9
jongjong wrote: post #6

Earlier quoted context omitted.

But would be difficult to build a lot of websites which all meet the threshold for specific keywords. The thresholds don't have to be particularly low. In fact it's better if they require a certain amount of work to meet. So maybe only a relatively small number of websites would qualify for a specific niche keyword but the idea is that, among those, they are ranked randomly. You'd probably have to use AI to figure ou…

Why would it be difficult? Just copy paste content to different domains. And done. And for example if google decides to down rank sites that have same content on different domains, well, then you have a nice weapon against your competitors, just copy their sites lot of times and you got your competitor removed from google.

One of my buddies that got into SEO a half decade before I did mentioned the copy and paste rankeroo stuff was real popular back in the days of Infoseek, Altavista, Excite, Lycos and similar.

Google looks for the canonical version of a document and then deduplicates before returning the result set.

You can add &filter=0 to the end of the search URL for a particular query to turn off the duplicate content filters.

An old school spam technique for some affiliates in the early days of Google was to buy a high PR link to their affiliate URL so that like site.com/?aff=123 would be the default version of the homepage & the branded searches for the merchant would then owe the affiliate the commissions until the rankings shifted again.

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