I'll bet they achieve commercial success with the reverse application. Imagine being able to mute that one obnoxiously loud person with an annoying voice at a party!
For something that you could actually sell in volume, you may not be thinking large enough in terms of "party". It's common to wear ear plugs at concerts, to avoid destroying your ears. Not imagine replacing those ear plugs with in-ear headphones that filter everything except your family/friends and the concert, while regulating the volume (if your SO talks to you make that one voice loud over the rest), maybe keep t…
Over 4 years ago nvidia released a feature that lets you remove arbitrary background noise in real-time.
Here's a video where a guy put a fan, vacuum cleaner and leaf blower right next to his microphone: https://youtu.be/Q-mETIjcIV0?t=535
It definitely chopped out a bunch of his natural frequency but it was clear enough to hear him without issues. Earlier in the video he did more normal tests like removing the sound of his keyboard in which case his voice's frequencies were mostly left untouched. He also banged a hammer on his desk while talking.