> Meanwhile, I hope the trend of playing louder and louder music in cafes, restaurants and bars dies out.
I don't hold out much hope because as far as I can tell it's done to make everyone "shut up and drink". I could believe it adds at least 50% to sales because when you can't hear a word anyone says, all you can do is smile and nod and take a swig. And if the place is already full anyway, they don't care if you leave, you'll be replaced. What matters is whoever is in there taking up a space is drinking as fast as possible.
Of course, people who get substantially drunk (which is to say, customers who spend) also don't care because they're not really listening closely or making conversational sense anyway and their pain tolerance is way up, so it's just a good time to them.
Even more cynically, it also keeps the place "cool" because all the old, past-it fogeys like me don't even bother going in. From this sample of one, someone who thinks the music is too loud is un-hip, isn't adding to any hookup appeal (either not in the market or pushing the creepy end of the age range) and won't even spend much because they can't get really hammered because the hangover will take them out for two days and they can't afford to lose a weekend.