Earlier quoted context omitted.
> 95% of businesses never become unicorns, but that's the goal for most Is it really the general case or is it just a HN echo chamber meme? My pet peeve is that patterns used by companies that in theory could become global unicorns are mimicked by companies where 5000 paying customers would mean an immense success
It's neither. Lifestyle companies are fine, if that's what you're aiming for. I know plenty of people who run or work at ≈1-30 person companies with no intention to grow. However, if you're going for high-growth, you need to plan for success. I've seen many potential unicorns stopped by simple lack of planning early on. Despite all the pivots which happen, if you haven't outlined a clear path from 1-3 people in a met…
most of the business plans are clear. acquire users and/or paying customers, build out the product, raise money and eventually raise prices too.
engineering side is even simpler, keep the lights on, work with product designers to find incremental steps, iterate.
as others have mentioned upthread if a startup finds a great niche (and manages to make it a whole new market for example) they simple cannot fail due to inadequate engineering. (because worst case you fire the whole engineering department and just acqui-hire a random startup and you'll be back to growth in no time.)
of course this take might be too hot, so I'm happy to read some counterarguments (maybe there are even counterexamples?)