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Facebook Advertising is Fool's Gold

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Re: Facebook Advertising is Fool's Gold

#71

Post by kevinlu310 »

earl wrote: post #61
kevinlu310 wrote: post #57

Earlier quoted context omitted.

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." --- John Wanamaker (1838 - 1922) This is why advertising has been such a profitable business. That's because targeting of traditional advertising system is not good. As a result, traditional marketing has to be attention-driven. You have no better choice other than throwing trillions of dollars to attract attentions, and hopefu…

Seriously, are you reading a press release? Also, you're 10-ish years behind, which is how long ad.com has been doing retargeting. Retargeting has widespread since the advent of a global cookie space with exchanges -- rmx in '08 or so. And yet we still have direct response and brand display ads.

Seriously, I am 10-ish years ahead, NOT behind. If you can read a little about Intention Economy, you will understand what I'm talking about.

Re: Facebook Advertising is Fool's Gold

#72

Post by tomelders »

planetguy wrote: post #59
tatsuke95 wrote: post #39

Earlier quoted context omitted.

> "I would target the shit out of you for Volvo, Volkswagen, Acura, Infiniti, Mercedes, BMW and Audi." And why not Lincoln, Cadillac, Lexus, Saab and Jaguar? In fact, Volkswagen isn't a luxury brand (no more than Honda, Nissan, Toyota), and hardly fits among the brands you mentioned above. Yet it's a preference of the OP. So, I think you've proven his point; your targeting hardly tells us anything.

Sure, maybe those too. Except perhaps Saab, which last I heard was broke, and Jaguar, which I'd probably target at a slightly older crowd. Lincoln and Cadillac maybe not, too -- perhaps Americans who holiday in Europe are much more likely to buy European cars. If I had more data I could draw up some correlations and tell you exactly how much more likely they are to buy European cars and whether it's still worth wavin…

Yesterday I created a paste bin with the brand of footwear I prefer. Go!

Re: Facebook Advertising is Fool's Gold

#73

Post by tomelders »

ajdecon wrote: post #62
tomelders wrote: post #11

For me, this is the strongest case yet for niche social networks being the future of social media. FB is too broad and demographics tell you little about the people you are speaking too unless you can inject some sort of context. If (via a Distributed Social Networking Protocol) people were subscribed to several social networks focused on their hobbies and interests, then I believe Social Media Advertising would be m…

For me, this is the strongest case yet for niche social networks being the future of social media. FB is too broad and demographics tell you little about the people you are speaking too unless you can inject some sort of context. If (via a Distributed Social Networking Protocol) people were subscribed to several social networks focused on their hobbies and interests, then I believe Social Media Advertising would be m…

I think DSNP is essential. Imagine if you could only email someone with a GMail account if you had a Gmail account.

Imagine if you could only check your Hotmail emails on the Hotmail website or through one of the official Hotmail Apps.

That's how Social networking works right now. API's won't cut the mustard. We need a DSNP.

Re: Facebook Advertising is Fool's Gold

#74

Post by tomelders »

billybob wrote: post #54
tomelders wrote: post #14

Earlier quoted context omitted.

You sell cars. I listen to Donovan, The Beatles, The Stone Roses, Mozart, Au, REM, Dj Shadow, Handsome Boy Modelling School, Chopin, Ludovico Einaudi and Daft Punk (to name but a few). I've liked pages for five star greek hotels, the burger place on the corner, the guy who sells awesome falafel's on Hoxton market. You know I saw this video of a talking dog that I thought was totally awesome. Just this month, I read a…

I would have liked your comment better if you hadn't given away what kinds of cars you like and made them guess.

See my reply to PlanetGuy.
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