I kinda equate it to wishing you were a rock star. It's a lot of show, but in most cases it doesn't result in any particular happiness. And it doesn't even result in a lot of financial success except in those extreme cases - and only for the early employees. There is a perception of excitement but even the day-to-day working long hours is sometimes not that much fun either.
On the other hand there's a lot of businesses out there that don't get much attention. Unfortunately it's not all that exciting to read about on HN with a headline like "I make a decent salary at a no-name company and have a nice, comfortable life"