I don't get how exactly this is measured though. For many app projects, keeping the user in the app is obviously one of the most important metrics, especially for free apps (hence more ads to show and more money to make). Many UX patterns are fine tuned to keep people in more, which is perfectly understandable as the primary goal is to keep the user in. Now, who defines "addictive" using which aspect? And even if it…
Why not have the parents of the CEOs teach them that it's bad to make addictive products that have nefarious consequences to people and society?