"Yes – the Mu® USB Adapter has been tested by recognised certification organisations and has the full pre-requisite approvals for CE certification."
What approvals and organisations? Sounds like bullshit. That's the most evasive paragraph ever in the history of time.
Proper UK mains plugs are incredibly over-engineered for a good reason. Excellent mechanical stability, no arcing likely, touch-safety, earth pin, built in fuse and TBH you could beat an elephant to death with one. Add to that, the sockets don't like giving the plugs back which is a good thing!
That thing is flimsy, requires manual twiddling, has zero earth pin - it's plastic (what is the USB port grounded to?), will break in two minutes flat and fry someone.
I very much doubt it's been tested or approved or will be on the market for more than a few weeks.
Also, a small added rant: I can see design awards galore splurged all over it. The designers are positively orgasmic over the thing, yet us engineers are crying. Take the hint.