71–80 of 1001 posts
I’m struggling a bit to see why this ad is controversial.
Someone posted the ad in reverse, the implication that the new iPad could unleash creatively instead of crushing it. https://9to5mac.com/2024/05/09/ipad-pro-ad-backwards/
9to5Google pointed out that the Apple ad is a near exact copy of this LG ad from 2008: https://www.youtube.com/watch?v=NcUAQ2i5Tfo The (accidental?) plagiarism of the ad is nearly as bad as the vibe.
Never mind that the artwork itself looks straight out of DALL-E 2, with its orange-bluish cast. Who is calling the creative shots at Apple these days?!
9to5Google pointed out that the Apple ad is a near exact copy of this LG ad from 2008: https://www.youtube.com/watch?v=NcUAQ2i5Tfo The (accidental?) plagiarism of the ad is nearly as bad as the vibe.
Wow, you're not exaggerating. That actually does bring a legitimate accusation of plagiarism to the table. Compare 0:13 in the LG ad to 0:37 in the Apple version. Never mind that the artwork itself looks straight out of DALL-E 2, with its orange-bluish cast. Who is calling the creative shots at Apple these days?!
Someone posted the ad in reverse, the implication that the new iPad could unleash creatively instead of crushing it. https://9to5mac.com/2024/05/09/ipad-pro-ad-backwards/
Doing something like that for real (not just a quick edit to demo the idea) would have been a way cooler ad.
They also smashed pianos in the Rube Goldberg video, and a TV with a sledge. Now I wonder if that was a 1984 reference.
https://www.youtube.com/watch?v=0BTnGgzO-tU https://www.youtube.com/watch?v=qybUFnY7Y8w
It's a bit insane to me that Apple felt the need to "apologize"... so they made a crappy AD that didn't appeal to some audiences... is this really grounds for retractions/apologies these days?
I had no idea this ad existed until this came through here. But having watched it: seems totally fine. They're just playing "earth". To make diamonds you apply pressure. The iPad is the diamond resulting from crushing all that creativity into a tiny form factor. Or something like that.
I presume you're a technology person, so maybe it's a good illustration of how tech sensibilities are far from universal and can be extremely tone deaf.
I’m just happy to see the overwhelming consensus on the internet is “apologizing for what”. Apple shouldn’t be apologizing at all. The add was cool.
Cool? Putting aside the controversial content, the aesthetic was cliche. Same edgy lighting, same colors saturation. It was terrible.
This really shows how much sentiments about technology have changed in the last five or so years. If this ad came out in 2018 it would have been received differently, I think. The buzz has worn off. People don't see doing everything on your device as progress. iPads are no longer novel. Apple has been so used to growing new markets that I don't think they even know how to market when they're on top. All their best ad…
It's a bit insane to me that Apple felt the need to "apologize"... so they made a crappy AD that didn't appeal to some audiences... is this really grounds for retractions/apologies these days?