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It's a bit insane to me that Apple felt the need to "apologize"... so they made a crappy AD that didn't appeal to some audiences... is this really grounds for retractions/apologies these days?
It didn’t just not appeal to some audiences. It actively alienated one of the primary audiences of their product. Of course that requires a response.
I’m just happy to see the overwhelming consensus on the internet is “apologizing for what”. Apple shouldn’t be apologizing at all. The add was cool.
I thought the ad was great but to actually have to apologize for it ?? I am a self admitted Apple fanboy but while I don’t see eye to eye on this I really don’t see the offensiveness . But in the grand scheme of things it might sell more iPads due to the Streisand effect.
Apple really fucked up here. Did no one on their marketing team bring this up?
I have come to loathe and disdain this kind of person I did not think even existed a decade ago. The sad truth is that a lot of people of a certain demographic will prefer to die before even switching to Windows, let alone Linux or something open. And sadly, a small part of the tech world is the same; they think that their experience with Windows and Android more than a decade ago is reflective of how they work now. Thus, Apple could spit on their faces, and yet they will still like it. Sadly, nothing to do with people who just suck up to modern Apple.
Uh what’s the problem? The ad isn’t great, but why the pitchforks?
https://twitter.com/cuniiform/status/1788013085392859171
And it's actually already been done before, by Nintendo:
Uh what’s the problem? The ad isn’t great, but why the pitchforks?
A lot of people have strong emotional connections to their artistic tools like instruments. It's a very common reaction to feel discomfort at the sight of an instrument being destroyed. Emotional attachments are irrational, but the point of an advertisement isn't to be rational otherwise they'd just show a spec sheet as a still in a video.