Live data from Hacker News

Leaked deck reveals how OpenAI is pitching publisher partnerships

adweek.com

51–60 of 296 posts

Re: Leaked deck reveals how OpenAI is pitching publisher partnerships

#51
There's no way this doesn't backfire. OpenAI has no moat, so making the bot/api a shill just means people are going to use something else.

GPT5 would have to be an order of magnitude better on the price/performance scale for me to even get close to this.

Re: Leaked deck reveals how OpenAI is pitching publisher partnerships

#52

>Additionally, members of the program receive priority placement and “richer brand expression” in chat conversations, and their content benefits from more prominent link treatments. Finally, through PPP, OpenAI also offers licensed financial terms to publishers. This is what a lot of people pushing for open models fear - responses of commercial models will be biased based on marketing spend.

A llm is biased by design, the "open models" are no different here. OpenAI will, like any other model designer, pick and chose whatever data they want in their model and strike deals to that end. The only question is in how far this is can be viewed as ads. Here I would find a strong backslash slightly ironic, since a lot of people have called the non-consensual incorporation of openly available data problematic; thi…

> A llm is biased by design

I don’t think some bias is inherently in models is in any way comparable to a pay to play marketing angle

Re: Leaked deck reveals how OpenAI is pitching publisher partnerships

#53

>Additionally, members of the program receive priority placement and “richer brand expression” in chat conversations, and their content benefits from more prominent link treatments. Finally, through PPP, OpenAI also offers licensed financial terms to publishers. This is what a lot of people pushing for open models fear - responses of commercial models will be biased based on marketing spend.

It’s amazing how fast OpenAI succumbed to the siren’s song of surveillance capitalism.

Re: Leaked deck reveals how OpenAI is pitching publisher partnerships

#54
> Additionally, members of the program receive priority placement and “richer brand expression” in chat conversations, and their content benefits from more prominent link treatments.

Hi, the future called and it's been enshittified.

Hey, OpenAI! You could harness AI to give every child a superhuman intelligence as a tutor, you could harness AI to cut through endless reams of SEO'd bullshit that is the old enshittified internet, you could offer any one of a hundred other benefits to humanity...

...but NO, you will instead 100% stuff AI-generated content, responses to questions, and "helpful suggestions" full of sponsored garbage in the most insidious of ways, just like every other braindead ad-based business strategy over the past 25 years.

If this is your play, then in no uncertain terms I hope you all fail and go bankrupt for such a craven fumbling of an incredible breakthrough.

Re: Leaked deck reveals how OpenAI is pitching publisher partnerships

#55
I have a mountain of links that I’ve posted before and at need can link to again.

These are bad people. I’ve known about Altman’s crimes for over a decade and I’ve failed to persuade Fidji (who I’ve known for 12 years) of them at any weight of evidence.

Re: Leaked deck reveals how OpenAI is pitching publisher partnerships

#56
post #36

Earlier quoted context omitted.

Risky due to steganography; the leaker might be compromised.

Blur, summarize, anonymize, convert to bitmap/PNG, release. edit: i am aware it is literally impossible to release information without the remote chance of whistle-sniping. the then only logical conclusion reached from such a defeatist extreme attitude threat model is to then assume that all stories and information are false flags distributed to find moles. the decks themselves are surely water-marked in ways clevere…

Literally anything in the document could out them. Color, font, word choice, numbers, etc. OpenAI fired two researchers this year for leaking information, likely watermarked resources. OpenAI takes this seriously

Re: Leaked deck reveals how OpenAI is pitching publisher partnerships

#57

Why would anyone use chatgpt if it spams you? The second it recommends me a product i'm issuing a chargeback.

> Why would anyone use chatgpt if it spams you?

Google would suggest people have an incredibly high threshold for such shenanigans

Re: Leaked deck reveals how OpenAI is pitching publisher partnerships

#58

> "its purpose is to help ChatGPT users more easily discover and engage with publishers’ brands and content." What end user actually wants this? I've never in my life woke up and said, "You know what, I'd love to 'engage' with a corporate brand today!" or "I would love help to easily discover Burger King's content, that would be great!" The euphemisms they use for 'spam' are just breathtaking.

With publishers' brands. This is not about getting Burger King ads in your ChatGPT responses, it's about getting NYT and Ars Technica's content into (and linked from) ChatGPT responses.

Re: Leaked deck reveals how OpenAI is pitching publisher partnerships

#59

>Additionally, members of the program receive priority placement and “richer brand expression” in chat conversations, and their content benefits from more prominent link treatments. Finally, through PPP, OpenAI also offers licensed financial terms to publishers. This is what a lot of people pushing for open models fear - responses of commercial models will be biased based on marketing spend.

It’s amazing how fast OpenAI succumbed to the siren’s song of surveillance capitalism.

One could argue that was by design. After all, Sam's other company is built around a form of global surveillance.

Re: Leaked deck reveals how OpenAI is pitching publisher partnerships

#60
This sort of advertising feels a bit like the original AdWords from Google. They were text-only and unobtrusive and pitched as basically just some search results related to the content you were viewing, so they were sure to be relevant to you. And they pretty much were, for a little while. Then they morphed into full on annoying ads
Post reply on HN