Is this an application of CRISPR?
EDIT: I was incorrect. It seems that the virus doesn't actually does not insert itself into the genome. Instead it forms a circular DNA loop (episome) in the cell that is like an extra chromosome. The normal DNA reading machinery can make RNA from the circular DNA loop just like it can from a normal chromosome, so you get working proteins. The benefit is that you don't risk inserting the viral DNA into a normal chromosome at a spot in the DNA sequence that would break some other protein. This is the main difference from CRISPR. CRISPR is designed to directly alter genomic DNA.