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Morning Coffee - Get Starbucks Straight to Your House

yourmorningcoffee.herokuapp.com

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Re: Morning Coffee - Get Starbucks Straight to Your House

#11

Post by TomGullen »

michael_fine wrote: post #3
TomGullen wrote: post #2

$15 a month, seems very cheap, is it even possible to run this profitably? Who delivers them? How are they paid?

So, currently my cofounder and I will be delivering them, but probably will ramp up hiring with increased volume. If we serve 300 people day one, $150 dollars is enough for the gas money and a little profit. But we're still working on pricing, so if you have any ideas, we'd love to hear them.

300 people on day one. They are all going to want their coffee at about 8am.

Also they will probably be fairly randomly geographically dispersed.

If this is the case, then delivering the coffee hot is going to present another challenge, it might not be a case of 'pick up 300 coffees and deliver them to 300 addresses'.

I fail to see how this is at all possible.

Re: Morning Coffee - Get Starbucks Straight to Your House

#12

Post by philip1209 »

michael_fine wrote: post #3
TomGullen wrote: post #2

$15 a month, seems very cheap, is it even possible to run this profitably? Who delivers them? How are they paid?

So, currently my cofounder and I will be delivering them, but probably will ramp up hiring with increased volume. If we serve 300 people day one, $150 dollars is enough for the gas money and a little profit. But we're still working on pricing, so if you have any ideas, we'd love to hear them.

If you serve 300 people on day one, people will get angry that their drinks are becoming room temperature. You'll have to battle the Starbucks line, and in doing so end up doing larger batches of purchases, and finally the drinks will be cooling/warming too much before they are delivered.

Re: Morning Coffee - Get Starbucks Straight to Your House

#13

Post by Alex3917 »

michael_fine wrote: post #3
TomGullen wrote: post #2

$15 a month, seems very cheap, is it even possible to run this profitably? Who delivers them? How are they paid?

So, currently my cofounder and I will be delivering them, but probably will ramp up hiring with increased volume. If we serve 300 people day one, $150 dollars is enough for the gas money and a little profit. But we're still working on pricing, so if you have any ideas, we'd love to hear them.

Unless you're Santa Claus, delivering 300 orders of coffee in a day is flat out impossible.

- First, everyone is going to want them within a two or three hour time period.

- Second, you're going to have to go to Starbucks after every order or every other order or else the coffee will get cold by the time it's delivered.

I think you can reasonably deliver 4 per hour, maybe 8 if you get really good at clustering them together. So I think more than 25 per person per day is going to be unreasonable, and realistically probably more like 15.

Re: Morning Coffee - Get Starbucks Straight to Your House

#14

Post by philip1209 »

michael_fine wrote: post #3
TomGullen wrote: post #2

$15 a month, seems very cheap, is it even possible to run this profitably? Who delivers them? How are they paid?

So, currently my cofounder and I will be delivering them, but probably will ramp up hiring with increased volume. If we serve 300 people day one, $150 dollars is enough for the gas money and a little profit. But we're still working on pricing, so if you have any ideas, we'd love to hear them.

If you serve 300 people on day one, people will get angry that their drinks are becoming room temperature. You'll have to battle the Starbucks line, and in doing so end up doing larger batches of purchases, and finally the drinks will be cooling/warming too much before they are delivered.

Re: Morning Coffee - Get Starbucks Straight to Your House

#15

Post by gee_totes »

michael_fine wrote: post #3
TomGullen wrote: post #2

$15 a month, seems very cheap, is it even possible to run this profitably? Who delivers them? How are they paid?

So, currently my cofounder and I will be delivering them, but probably will ramp up hiring with increased volume. If we serve 300 people day one, $150 dollars is enough for the gas money and a little profit. But we're still working on pricing, so if you have any ideas, we'd love to hear them.

It might be a good idea to put something on the website saying where the service will be first. That would certainly encourage me to hand over my e-mail address.

Re: Morning Coffee - Get Starbucks Straight to Your House

#16

Post by michael_fine »

EDIT: After all the feedback, I realized I'm wrong. There is no sustainable way of delivering all that coffee at 50 cents a day. So, we've decided to change to $1.50 a day, and ramp up slower. We're starting in the D.C area, but considering moving to the Bay area if demand is significantly creater. Thank you for the help

Re: Morning Coffee - Get Starbucks Straight to Your House

#17

Post by richbradshaw »

arkitaip wrote: post #4

I can't really see how this mvp can scale beyond a few dozen customers if manual delivery is going to be used (how many minutes do you have before the coffee gets cold? This sets all kinds of limitations on your business). $15 per customer/month isn't much if you're going to pay for (gas), salaries, etc. Unless, of course, this is Starbucks' MVP and they are figuring out the parameters of coffee delivery. Now that wo…

Excuse the dumb question, but what's MVP? Most Valuable Player?

Re: Morning Coffee - Get Starbucks Straight to Your House

#18

Post by kaolinite »

richbradshaw wrote: post #17
arkitaip wrote: post #4

I can't really see how this mvp can scale beyond a few dozen customers if manual delivery is going to be used (how many minutes do you have before the coffee gets cold? This sets all kinds of limitations on your business). $15 per customer/month isn't much if you're going to pay for (gas), salaries, etc. Unless, of course, this is Starbucks' MVP and they are figuring out the parameters of coffee delivery. Now that wo…

Excuse the dumb question, but what's MVP? Most Valuable Player?

Minimum viable product (http://en.wikipedia.org/wiki/Minimum_viable_product)

Re: Morning Coffee - Get Starbucks Straight to Your House

#19

Post by [deleted] »

richbradshaw wrote: post #17
arkitaip wrote: post #4

I can't really see how this mvp can scale beyond a few dozen customers if manual delivery is going to be used (how many minutes do you have before the coffee gets cold? This sets all kinds of limitations on your business). $15 per customer/month isn't much if you're going to pay for (gas), salaries, etc. Unless, of course, this is Starbucks' MVP and they are figuring out the parameters of coffee delivery. Now that wo…

Excuse the dumb question, but what's MVP? Most Valuable Player?

[deleted]

Re: Morning Coffee - Get Starbucks Straight to Your House

#20

Post by richbradshaw »

The nearest Starbucks to me is 44km away, which makes me think that if you were able to deliver, it would likely be cold. Also, I can't say that Starbucks coffee is nice - seems more like coffee flavoured milk than an actual drink. You can also make perfectly awesome coffee at home, for cheaper than your delivery cost, and you get to use your own cup.

For that reason, I'm out. Nice looking iPhone app though.

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