> Indeed, several people I spoke to mentioned that middle-graders’ lack of phones created a marketing problem in an era when no one at any publishing house has any idea how to make a book a bestseller other than to hope it blows up on TikTok. “BookTok is imperfect,” said Karen Jensen, a youth librarian and a blogger for School Library Journal, “but in teen publishing it’s generating huge bestsellers, bringing back things from the backlist. There’s not anything like that right now for the middle-grade age group.”
This part of the article is very off-putting to me. You don’t need TikTok to find good books for kids. Kids don’t need to see digital advertisements to make a decision. They need access to a library stocked with recently published books that kids will enjoy.
The author mentions later on that libraries are being defunded, and this is likely to be the root cause. Rather than spending so many words on speculation it would’ve been nice to see some hard numbers on the subject.