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Yikes, ads for kids is atrocious
Roblox already allows children to engage in a in-game stock market for items. Ads were overdue to be honest.
[0] https://youtu.be/_gXlauRB1EQ?si=Cwfswyot9_FT29Fy
Yikes, ads for kids is atrocious
Yikes, ads for kids is atrocious
> The company in November began testing the video ads — that will be served to users who are 13 years and older
Maybe by kids you meant 13-17...but I feel like teenagers are not exactly a demographic that never sees targeted ads (e.g. through social media, on YouTube, etc.).
(Full disclosure, I work for Roblox, but not on anything related to ads. Obviously representing just myself and not my employer.)
Earlier quoted context omitted.
Yes they are, depending on factors like network, location or industry you can target specific demographics or use crossmarketing
Even if they aren't we got swindled into cutting the cord so the old user-blind platform can be quietly retired.
When I look at my monthly video entertainment spend vs a cable bill from my childhood (let alone what it would be today), the quality and options available and the control over scheduling I have vs linear television, I’m not feeling very swindled.
Yikes, ads for kids is atrocious
FTA: > The company in November began testing the video ads — that will be served to users who are 13 years and older Maybe by kids you meant 13-17...but I feel like teenagers are not exactly a demographic that never sees targeted ads (e.g. through social media, on YouTube, etc.). (Full disclosure, I work for Roblox, but not on anything related to ads. Obviously representing just myself and not my employer.)
That is definitely true, but my opinion would be that they need "less ads", and not "more". That's a phase of life when most people are very suseptible to societal messaging, and form their self-image (partly?) based on it.
Not all ads are created 100% equal of course, so one can only hope these ads are nice to the users.
Yikes, ads for kids is atrocious
I refuse to let my kids play Roblox. "You will never find a more wretched hive of scum and villainy ...". That place is full of kids scamming each other, and I've not heard many good things about the company either. I was once trying to tell my child about this in a public setting, and a nearby older kid was just smirking knowingly about all the things I was talking about. Gambling, theft, foul language. Frankly, it…
Yikes, ads for kids is atrocious
Earlier quoted context omitted.
I don't love the idea either, but in what way is this worse than ads on Nickelodeon?
Cable TV ads aren't a hypertargeting/surveillance nightmare.
Cable TV programming, by which I mean deciding what is broadcast on what channel when, has long (decades) been a question of identifying the audience for the ads coming in, working out what they want to see, showing it, and billing the advertiser. You may even create whole new channels for this target group. Most consumers get it backwards thinking ads exist to fund channels - channels only exist to show you ads.
Even back in around 2000 in the UK satellite market (which relied on modems in STBs phoning home as the backchannel) the granularity and segmentation of the data backing this was amazing. Unsurprisingly the people I knew in that universe went on to build the current web ad universe.