EU seems like it’s just going to keep daring Apple to exit their market. I’m looking forward to their regulations requiring Apple to write open source drivers for the alternative operating system installs they’ll be required to allow.
It will probably happen at some point. In 1990, the EU was easy to do business in and represented 25% of world GDP. Now it’s exceeding difficult to do business in and represents just 14% of world GDP. If those two trends continue, there will be a point where it’s just not worth it for large companies to be threatened with fines on their “global turnover”.
... Eh? The EU is far easier to do business in today than in 1990; in 1990 you had to care about local regulations to a far larger extent, and they were far weirder and often more protectionist/anticompetitive. In a number of countries in 1990 Apple wouldn't have been able to sell phones, say, had they been in that business at the time; consumer phone equipment was a state monopoly. Very few foreign (or European) countries actually did business in all Western European countries in 1990; it was too much overhead.