Earlier quoted context omitted.
The EU didn't get this right - or else they aren't enforcing it. I'm in the EU right now and the crap I see is a popup "We respect your privacy. Us and 352 (not an exaggeration!) of our partners are collecting data on you. Approve or Details?" Pick details and you can spend your time going through the partners https://pasteboard.co/rrL2bpmiE6Zq.png And most you can't reject Even more hilarious. pageboard itself said…
This is mostly unenforced, as it WAS ruled that it must be as easy to reject as to accept. However, they're going after "consent to ads or buy a subscription" which I thought was a pretty fair compromise business model.
I.e. all companies really want to be in the business of tracking customers, because they can repackage derivative products and increase their revenue.
So the "subscription" option ends up experiencing a lack of support, mysterious technical issues, underinvestment, etc.
End result, customers don't choose it, which businesses use to lobby for further eroding mandates.
You can't force a company to provide and support a product they don't want to. You can force them to turn one off.