Generally good stuff. Not sending a resume is interesting -- I bet there are people who would expect one and argue the opposite. What really struck me were two things: - Outsourcing the MVP. I've seen a few people do it but it seems a very expensive way to get started. Wouldn't it be easier to pitch for funding/a technical partner without this? - Building a recommendation engine in Ruby? Really? I've never used Ruby…
So in this context spending a little savings on an MVP is a great way to go, it lets you show traction to get the funding or technical partner and can be done by raising from friends/family or working nights at another job.