11–20 of 214 posts
And what about when all TV is served over the internet? Or when all billboards are controlled over the internet? Or all magazines are displayed on epaper via the internet? 95% of advertising will be done over the internet, and if the author is too short-sighted to see that well then that speaks poorly on him. Of course if he had any insight maybe he'd be building something and not whining about it. He just sounds bit…
http://techcrunch.com/2012/05/03/stats-facebook-made-9-51-in...
Every time I read about how online targeted ads have poor returns for advertisers, I think to myself: "These advertisers know that the ads have low ROI because things are measureable online. How (in)effective would traditional advertisements prove to be, if they were as measurable as their online counterparts? How (in)effective would traditional advertisements prove to be, if they didn't interject themselves into the…
1. There are lots of digital ad tools that have great ROI. No one clicks on ads....until that one time they do. Critics of digital advertising like to hone in on anecdotal examples of online ads failing to support their points. This blog post is a great example of that.
2. Your second point is why Madison Avenue was so horrified by Google when they started selling ads. Tracking the performance of each individual ad was so scary they couldn't fathom it. Online ads are no worse than offline ads, we're just able to measure online ads in ways that we can't with offline.
Every time I read about how online targeted ads have poor returns for advertisers, I think to myself: "These advertisers know that the ads have low ROI because things are measureable online. How (in)effective would traditional advertisements prove to be, if they were as measurable as their online counterparts? How (in)effective would traditional advertisements prove to be, if they didn't interject themselves into the…
From http://www.kenburbary.com/2011/03/facebook-demographics-revi..., slightly out of date, but still useful:
- Average user visits the site 40 times per month
- Average user spends an 23 minutes (23:20 to be precise) on each visit
- Global users 629,982,480 (I believe this has passed 800 million now)
As much as their ability to target ads is hyped (or derided), does it really matter? Isn't targeting just a way to charge a premium, or drive click-thru on massive volume?
Facebook isn't competing with other websites for online advertising. It's competing with the entire entertainment sector for all advertising, everywhere. That isn't going to change soon.
He points out some of the terribly targeted ads that Facebook pushes on users. I think this is a huge issue that's not discussed enough. Facebook has all the data but no real targeting. This stems from two core issues: 1) they don't seem to use their immense datasets as effectively as Google does and most importantly 2) they rely on the advertisers to target their ads. Advertisers, even when handed the best demograph…
All online advertising platforms rely on advertisers to target their ads. If this really is the issue, which I doubt, it applies to the entire advertising industry not just Facebook.
I could see facebook being replaced by nothing more fancy than a web design app with a social webring gizmo.