After Facebook fails
blogs.law.harvard.edu
After Facebook fails
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Re: After Facebook fails
#2Yes, they massed up the IPO, Facebook doesn't have a true value as Google or Apple, ads do not work and user growth is finished. I have doubts too that Facebook will match expectations but I am a sick of reading every other day why FB fails or what happens after they fail.
I don't like Facebook either and stopped using it actively but I know for sure that Zuckerberg is a very smart and talented guy just looking at how he build this company, kept power the entire time and with 16B$ he'll find sooner or later a way how to get money from all those Facebook addicts.
Re: After Facebook fails
#3He points out some of the terribly targeted ads that Facebook pushes on users. I think this is a huge issue that's not discussed enough.
Facebook has all the data but no real targeting. This stems from two core issues: 1) they don't seem to use their immense datasets as effectively as Google does and most importantly 2) they rely on the advertisers to target their ads. Advertisers, even when handed the best demographic tools in the world, seem to get it horrifically wrong. This means people are exposed to bad advertising and learn to ignore it. This also means that advertisers will complain that Facebook doesn't give them the bang for the buck that they're after. Facebook don't mind however -- they still get their revenue.
In the long run Facebook need to work out how to target ads. The longer they leave these horrible ads in place the more desensitized their userbase will become. They're poisoning their revenue stream by allowing any and all ads through, regardless of quality or accuracy in the target market.
Re: After Facebook fails
#4Original source: http://www.technologyreview.com/web/40437/
Re: After Facebook fails
#5If internet advertising is a bubble that's going to pop they might as well retitle this article:
After Google, Yahoo and most web properties fail.
I guess all we're going to be left with is craigslist and basecamp, also there won't be any newspapers because they're dead because of the internet, and all their replacements are dead too because internet advertising doesn't work. (according to the OP)
Re: After Facebook fails
#6Every time I read about how online targeted ads have poor returns for advertisers, I think to myself:
"These advertisers know that the ads have low ROI because things are measureable online. How (in)effective would traditional advertisements prove to be, if they were as measurable as their online counterparts? How (in)effective would traditional advertisements prove to be, if they didn't interject themselves into the medium in such grotesque, user-experience destroying ways?"
Re: After Facebook fails
#7If internet advertising is a bubble that's going to pop they might as well retitle this article: After Google, Yahoo and most web properties fail. I guess all we're going to be left with is craigslist and basecamp, also there won't be any newspapers because they're dead because of the internet, and all their replacements are dead too because internet advertising doesn't work. (according to the OP)
Cue someone responding "But Google targets intent."
It's the same discussion, over and over and over.
Re: After Facebook fails
#8And what about when all TV is served over the internet? Or when all billboards are controlled over the internet? Or all magazines are displayed on epaper via the internet? 95% of advertising will be done over the internet, and if the author is too short-sighted to see that well then that speaks poorly on him. Of course if he had any insight maybe he'd be building something and not whining about it. He just sounds bitter because he's getting left in the dust.
Re: After Facebook fails
#9I could see facebook being replaced by nothing more fancy than a web design app with a social webring gizmo.
Re: After Facebook fails
#10If internet advertising is a bubble that's going to pop they might as well retitle this article: After Google, Yahoo and most web properties fail. I guess all we're going to be left with is craigslist and basecamp, also there won't be any newspapers because they're dead because of the internet, and all their replacements are dead too because internet advertising doesn't work. (according to the OP)
I think there's a Facebook Advertising bubble, not an Internet advertising one. I don't think Facebook ads have ever really worked, but most thought they did, which is why it's a bubble.