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Google Earning Q1 2024 [pdf]

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81–90 of 273 posts

Re: Google Earning Q1 2024 [pdf]

#81
post #9

I thought that this earnings announcement would be the first one where we'd see some impact from competitive knowledge engines, e.g. Perplexity, You.com, ChatGPT + Bing, etc., but Google still grew search $6B/15%. This is impressive both because it's hard to keep such a big business growing at that rate and because essentially everyone in my social circle has moved on from going to Google first for information. I gue…

I think that most of the traffic being stolen away is going to be for low value searches. I (and probably almost everyone else) use Google when I already know what I want, ie I’m trying to get to a company’s website to buy a particular thing, but don’t know their url name. I’m not going to use an LLM to shop for car insurance or look for hotels.

>I’m not going to use an LLM to shop for car insurance or look for hotels.

As I understand it, this is a great use-case for AI agents (a-la Custom GPT) and I wouldn't be surprised if the tech for that matures over the next year.

Re: Google Earning Q1 2024 [pdf]

#82
post #79
post #72

Earlier quoted context omitted.

Or they are counting bots and other ai agents and ignoring the truth?

Ultimately advertisers want a return on their spend and it's a closely watched metric for marketers. Them continuing to spend is indicative that there's growing value in ads, ie bots/ai agents cannot be the reason for their growth. You could argue fb and particularly twitter are incentivized to include it in their DAU counts but market cares more for revenue for large companies.

"There is no alternative"

I wouldn't put it past Google/Meta coopting corporate advertisers. Everyone makes everyone look good, by stating the best possible numbers.

Re: Google Earning Q1 2024 [pdf]

#84
post #44

Earlier quoted context omitted.

I'll admit that despite having a GPT4 sub which I use often, I still fallback on google for quick questions and verification of what GPT4 says if I need to be certain. Not even because I am particularly going to google, it's just so heavily integrated.

you will like perplexity pro then?

Or Kagi, which is essentially LLM + citation links (with the '?' suffix)

Re: Google Earning Q1 2024 [pdf]

#85

Earlier quoted context omitted.

I think that most of the traffic being stolen away is going to be for low value searches. I (and probably almost everyone else) use Google when I already know what I want, ie I’m trying to get to a company’s website to buy a particular thing, but don’t know their url name. I’m not going to use an LLM to shop for car insurance or look for hotels.

>I’m not going to use an LLM to shop for car insurance or look for hotels. As I understand it, this is a great use-case for AI agents (a-la Custom GPT) and I wouldn't be surprised if the tech for that matures over the next year.

I guess I could imagine how they might be helpful in initial research - but no way I'm letting some LLM book a hotel that might not exist or get me car insurance from StratesFrarm Unsurance.

Re: Google Earning Q1 2024 [pdf]

#88

Earlier quoted context omitted.

No, not really. The decline of Google's search performance is on the front page of HN at least once a week. It's common knowledge at this point. Try Kagi if you want to be reminded of what good search is like.

On what metrics of search quality is Kagi "orders of magnitude" better than Google?

It is probably massively better for niche technical searches which many technical people here do for their job, that is the Kagis userbase after all.

But such searches doesn't generate much ad revenue, so it doesn't do much to Google to lose them, all the people searching for articles about makeup or clothes or games or other things that has strong advertisement potential Google is awesome as a search engine, I haven't seen anyone say Kagi is better there. Kagi is only better for the searches that Google doesn't care about since they generate so little ad revue, Google uses so much compute per search that I'm not even sure such technical searches would be profitable for them to run, likely that would increase profits to lose them to Kagi.

Re: Google Earning Q1 2024 [pdf]

#89

Earlier quoted context omitted.

>I’m not going to use an LLM to shop for car insurance or look for hotels. As I understand it, this is a great use-case for AI agents (a-la Custom GPT) and I wouldn't be surprised if the tech for that matures over the next year.

I guess I could imagine how they might be helpful in initial research - but no way I'm letting some LLM book a hotel that might not exist or get me car insurance from StratesFrarm Unsurance.

> but no way I'm letting some LLM book a hotel that might not exist or get me car insurance from StratesFrarm Unsurance.

Ah, scammers targeting your LLM assistant will certainly be a thing, this really sounds like the old "I bought the Eiffel tower" scams.

Re: Google Earning Q1 2024 [pdf]

#90
post #9

I thought that this earnings announcement would be the first one where we'd see some impact from competitive knowledge engines, e.g. Perplexity, You.com, ChatGPT + Bing, etc., but Google still grew search $6B/15%. This is impressive both because it's hard to keep such a big business growing at that rate and because essentially everyone in my social circle has moved on from going to Google first for information. I gue…

I think that most of the traffic being stolen away is going to be for low value searches. I (and probably almost everyone else) use Google when I already know what I want, ie I’m trying to get to a company’s website to buy a particular thing, but don’t know their url name. I’m not going to use an LLM to shop for car insurance or look for hotels.

LLM responses have also started embedding ads [1], or LLM responses are themselves ads [2]

- [1] https://www.reddit.com/r/ChatGPT/comments/17ky9sg/first_time... - [2] https://arstechnica.com/gadgets/2024/04/reddit-sneaky-ai-spa...

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