431–440 of 939 posts
Prabhakar Raghavan is an author of "Introduction to Information Retrieval", the definitive textbook on search at that time. This fact metaphorically depicts how sad this story is. https://www.amazon.com/Introduction-Information-Retrieval-Ch...
It also highlights how selective the information & context provided in the story is.
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Agreed - I can appreciate the sentiment and the history, but the ad hominem is not really necessary to prove the point and undermines the credibility of the post. I still use Google, but man has it become difficult to get to what I want.
Using a pejorative is not an "ad hominem".
But I wonder if there was a deeper strategy: were the attacks put there so that Google gatekeepers would ignore the article's insights?
It could have a similar effect to Cory Doctor's concept of enshittification. I don't know if it's intentional, but the vulgarity of the term seems to prevent committed enshittifiers from reflecting critically about enshittification and how to stop in time to avoid a collapse. After feeling the insult, enshittware supporters seem to conclude enshittification is a non-existent category.
It would be fun to learn these are intentional choices, designed to sabotage the criticized party on an epistemological level!
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Boeing was put on the path to failure by James McNerney. He was their first non-engineer MBA CEO. A literal Jack Welch apprentice. He divested Spirit and chose to build the MAX instead of the 797. Dennis Muilenburg was an engineer and handled the MAX crisis poorly but wasn’t responsible for the decision to divest key capabilities from Boeing or to optimize short-term sales over long-term survival by building the MAX…
The MAX was exactly what their customers wanted.
The MAX was short term thinking on Boeing’s part. A foolish mistake in the aerospace industry. Boeing was a few years behind Airbus. Now they are a decade behind and tarnished their reputation.
Even though I agree with what the author is saying, the tone of this article is off putting to me. There are ways to call out people for being bad at their job without resorting to “class traitor” and “ratfucker”. That being said, Google search is 100% dead. I append “reddit” to every Google query to get actual results from people, and I don’t see it on Reddit, I give up on my query.
Reddit is usually very bad, because it's heavily astroturfed and trivially easy for marketing firms to game. Something else is required.
Even though I agree with what the author is saying, the tone of this article is off putting to me. There are ways to call out people for being bad at their job without resorting to “class traitor” and “ratfucker”. That being said, Google search is 100% dead. I append “reddit” to every Google query to get actual results from people, and I don’t see it on Reddit, I give up on my query.
I disagree. ratfuck is a specific term, not just a general pejorative. and I think class traitor is appropriate here as well. but i get what you're saying. that's the result, pro and con, of the shift away from edited journalism to stuff like ed's newsletter.
I think you worded my feelings much better than I did. This is a fiery op-ed from a personal blog and not polished journalism, so I should expect some individualism on writing tone.
Ex-Google search engineer here (2019-2023). I know a lot of the veteran engineers were upset when Ben Gomes got shunted off. Probably the bigger change, from what I've heard, was losing Amit Singhal who led Search until 2016. Amit fought against creeping complexity. There is a semi-famous internal document he wrote where he argued against the other search leads that Google should use less machine-learning, or at leas…
Thanks for writing this insightful piece. The pathologies of big companies that fail to break themselves up into smaller non-siloed entities like Virgin Group does. Maintaining the successful growing startup ways and fighting against politics, bureaucracy, fiefdoms, and burgeoning codebases is difficult but is a better way than chasing short-term profits, massive codebases, institutional inertia, dealing with corpora…
So... people go walk up for handouts from VCs....and the story begins lol.
Even though I agree with what the author is saying, the tone of this article is off putting to me. There are ways to call out people for being bad at their job without resorting to “class traitor” and “ratfucker”. That being said, Google search is 100% dead. I append “reddit” to every Google query to get actual results from people, and I don’t see it on Reddit, I give up on my query.
It was that the ad dollars weren't, for the umpteenth time, exceeding YoY growth that far exceeded the growth in eyeballs watching/seeing ads. They were just somewhat exceeding the already meteoric growth of the web in general.
Google had unrealistic expectations in sustaining that growth rate because they started off with no ads, then very unintrusive ads, then somewhat instrusive, and so on. And, at the same time, leaps in A/B testing, targeting, bidding, and so on.
Until there was no more space on the visible page for ads, and little more to optimize for bids, views, targeting, etc. Then the growth fell back from crazy high to just amazingly high, and everyone lost their minds. Like it was a surprise.
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Same here with YouTube, assuming they use ML, which is likely. They routinely give me brain-dead suggestions such as to watch a video I just watched today or yesterday, among other absurdities.
YT Shorts recommendations are a joke. I'm an atheist and very rarely watch anything related to religion, and even so Shorts put me in 3 or 4 live prayers/scams (not sure) the last few months.
Besides the religious crap, ill randomly get shit in India in hindu, having had not watched anything Indian and not even remotely Indian.
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It's also a good lesson for the new AI cycle we're in now. Often inserting ML subsystems into your broader system just makes it go from "deterministically but fixably bad" to "mysteriously and unfixably bad".
I think - I hope, rather - that technically minded people who are advocating for the use of ML understand the short comings and hallucinations... but we need to be frank about the fact that the business layer above us (with a few rare exceptions) absolutely does not understand the limitations of AI and views it as a magic box where they type in "Write me a story about a bunny" and get twelve paragraphs of text out. A…