No one buys books

> Books are bought as web novel or viewed on Kindle Unlimited or in general as self-published endeavors.

I've seen no data to suggest this is true at least in the sense it's some sort of major revenue shift. "Traditional" - so non-web novel - type e-books make up about 20% of sales of traditional books, and this has been very slow to change in recent years.

As far as I can tell - and this might well be way off, so I'm happy to see better numbers, the web novel market might maybe be somewhere between 3%-5% of the size of the traditional book market. Both likely can make up substantially more of indie authors earnings - it's certainly far easier for me to sell to Kindle users than getting my books into bookstores, and so paper sales largely come from Amazon too.

The webnovel market is really hard to justify spending time on unless you write in a very specific set of genres, and is prepared to death-march until you get traction. That's fine - some people want to do that.

But KU etc. does not pay well either for most. They pay well for a similarly minuscule fraction of writers, and next to nothing for most. For my part, I'm considering pulling my stuff from there, as it prevents you from putting up your ebooks elsewhere.

This isn't really surprising, sure - it's a market where it's now trivial to enter but still hard to get both good and find a product market fit. So you have a flood of people churning out vast volumes, most of which isn't very good, some of which is good but just up against a deluge of amazing work.

I don't know about the US, but I know there was a survey in the UK a couple of years back that showed that in the UK the average full-time writer, irrespective of platform, earns well below minimum wage, and the vast majority of writers are not full-time. Most full-time writers in the UK at least depend on the income of a partner to be able to afford to write full-time. And that average is pulled significantly up by the top end of the market.

Some people do better on KU or serialized venues than traditional books, sure.

With respect to the click-bait headline, it's not so much that all that much has changed, but that this is the most we've seen the publishing industry numbers laid bare.

And "no one" really do buy books in the sense that reading "books" be they traditional, or webnovel.com or other serial formats, is something most people just don't do very often.

University libraries are sort of a mixed bag. They're not really advertised but they're fairly open to public browsing in some cases, however pretty locked-down in others.

Yeah, I've owned a e-paper Kindle for a decade but probably never finished reading a book on it. Instead I use a iPad 11 or mini, which are superior in every way (that I care about) except reading in sunshine. I love how lightweight the Kindle is, but not its small reading area or lack of color or weak illumination. Or its inability to serve any task other than reading ebooks.

Of course it's a relative argument. Everything is.

I don't personally travel with a laptop unless I plan on working remote. Too heavy/bulky and more importantly, you need to take them out going through TSA. The e-reader doesn't need a charger for the 2-4 weeks I usually travel. If I'm traveling longer, I'll bring a single additional USB cable (that will go away the next time I upgrade).

A phone doesn't take bag space because it's always in my pocket, but it's significantly less ergonomic and much less power efficient for reading. The value-add of being able to read without draining battery on my most important travel tool is worth it on its own.

It's a combination of status and an attempt at an investment, and I guess somewhat of a lottery ticket.

There are also costs involved in a quality release even of a self-published novel. You want a cover. It's not expensive, but unless you're a talented artist it will show if you do it yourself. You can avoid paying for an editor, but it will generally be noticeable (you might have near perfect grammar and orthography, but you will miss things). If a publisher is going to put their name on it, those things will be at least a bit more expensive, and people tend to want to at least try to recoup some or all of costs even if they don't expect a significant return.

And if you want to turn writing into something more, you want to build an audience, and you want at least some signal of how large a portion of that audience are actually people prepared to pay, so that maybe next time your publisher is willing to put a little bit of money into marketing.

But yes, a lot of books could just as well be free. But vast quantities of writing - including fiction - is also released for free. Turns out there's signalling the other way too. It's hard to get people to read anything, but for at least some parts of the market, it's harder to convince them something free is worth their time.