Can't help but feel for the publishing industry considering how shafted they got by tech. You distribute books all over the country? Amazon can do it better and cheaper. You print books? Well we have e-books now. You have a massive back catalog? Google just scanned all of it. You do marketing? Authors now have their own followings on social media and can reach them directly. You give cash advances? Fans on Kickstarte…
That just makes it Easter for publishers. The major problem with Amazon is monopsony, not easier distribution.
> You print books? Well we have e-books now.
Which have to be purchased ultimately from the publishers, so again, they’re still there making money, they just don’t need to bother printing books anymore. You’ll note they’re not any cheaper.
> You do marketing? Authors now have their own followings on social media and can reach them directly.
I think this is confusing cause and effect. Authors turned to social media because publishers weren’t doing a great job marketing, not because it makes publishers unnecessary.