Earlier quoted context omitted.
> You need a ship that can safely and reliably take people to Earth orbit and back at a price normal people can afford. That's what needs to be actually built, but it's not how human imagination works. To capture imagination, you make people watch this: http://youtu.be/_yijcWsLda8?hd=1&t=9s or this: http://www.youtube.com/watch?v=e7DEw70LVWs You need to touch the heart, connect with people's desires, emotions and dre…
What captures peoples' imaginations isn't the vehicle. It is the journey. Or, more importantly, the destination. The vehicle is just the can they sit in to get there. People (the vast majority, anyway) don't travel because they like to travel. They travel because they want to get somewhere. What excites their imagination is the thought of being at that place , not how they got there. Part of the reason people aren't…
So you're left with the question of which helps more: a beautiful/sexy vehicle, or safety and cheapness, the answer is basically one of detailed analysis. I suspect you're right about where the balance leans, but I also suspect it's possible to have both.