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Majority of Americans now use ad blockers

theregister.com

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Re: Majority of Americans now use ad blockers

#11

Post by vundercind »

ramesh31 wrote: post #4

This plus the third-party cookie apocalypse means advertisers are going to need to seriously reconsider the entire approach of personalization and targeting. For all of the billions and billions of dollars poured into ad-tech, I really don't buy that this stuff is any more effective than manually chosen or page contextual display ads. Maybe for juicing a few short term points on an A/B test, sure. But has anyone seri…

I suspect it’s very valuable for a small proportion of campaigns that very carefully use its features and are thoughtfully designed, and the same or worse than traditional advertising for the rest.

I further suspect a whole lot of the ones it’s very-good for are scams, or scam-adjacent.

Re: Majority of Americans now use ad blockers

#12

Post by NegativeLatency »

AdmiralAsshat wrote: post #6

Is it sad that it's now a pet peeve of mine when I see a colleague sharing their screen over Teams/Zoom and observe that they have ABP installed rather than uBlock Origin? I mean, it's one thing to see colleagues with no adblockers--they just need to be told the Good News. But those ABP users...they chose incorrectly !

https://slatestarcodex.com/2014/09/30/i-can-tolerate-anythin...

Re: Majority of Americans now use ad blockers

#14

Post by wing-_-nuts »

ramesh31 wrote: post #4

This plus the third-party cookie apocalypse means advertisers are going to need to seriously reconsider the entire approach of personalization and targeting. For all of the billions and billions of dollars poured into ad-tech, I really don't buy that this stuff is any more effective than manually chosen or page contextual display ads. Maybe for juicing a few short term points on an A/B test, sure. But has anyone seri…

>the third-party cookie apocalypse

Expand?

Re: Majority of Americans now use ad blockers

#16

Post by daveguy »

skilled wrote: post #9

Isn’t this extremely misleading based on the number of people they surveyed? That number is only 2,000 according to this PDF: https://ghostery.cdn.prismic.io/ghostery/ZgP8q7LRO5ile652_Gh...

It would completely depend on the survey design and sampling process. If both of those are well considered N=2,000 is a large enough sample size.

Re: Majority of Americans now use ad blockers

#17

Post by JumpCrisscross »

klez wrote: post #13
skilled wrote: post #9

Isn’t this extremely misleading based on the number of people they surveyed? That number is only 2,000 according to this PDF: https://ghostery.cdn.prismic.io/ghostery/ZgP8q7LRO5ile652_Gh...

Isn't that how surveys work?

And from what I can tell, Censuswide is a credible market researcher.

Re: Majority of Americans now use ad blockers

#18

Post by miohtama »

JumpCrisscross wrote: post #5

The original report: https://www.ghostery.com/blog/privacy-report-advertisers-and... . Curiously, only "76% of experienced cybersecurity professionals and 72% of programmers also reported using an adblocker, compared to just 52% of Americans."

If you know how the sausage is made you don’t want to eat the sausage.

Re: Majority of Americans now use ad blockers

#19

Post by bhhaskin »

JumpCrisscross wrote: post #5

The original report: https://www.ghostery.com/blog/privacy-report-advertisers-and... . Curiously, only "76% of experienced cybersecurity professionals and 72% of programmers also reported using an adblocker, compared to just 52% of Americans."

I don't use an ad blocker at work because I have had it affect my work and lose time trying to figure out why something isn't working right.

Re: Majority of Americans now use ad blockers

#20

Post by noashavit »

"Personalized" ads do move the needle. It just depends on the audience. eCommerce brand, for example, and DTC companies use them on the regular to drive consumers to action and complete that purchase.

For more technical audiences, cookie based personalization doesn't really work, and contextual advertising has higher conversions.

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