Majority of Americans now use ad blockers
theregister.com
Majority of Americans now use ad blockers
1–10 of 72 posts
Re: Majority of Americans now use ad blockers
#2This link was already posted three times:
https://news.ycombinator.com/item?id=39877496
Re: Majority of Americans now use ad blockers
#3My favorite part:
> 66 percent of experienced advertisers ... use ad blockers
Re: Majority of Americans now use ad blockers
#4This plus the third-party cookie apocalypse means advertisers are going to need to seriously reconsider the entire approach of personalization and targeting. For all of the billions and billions of dollars poured into ad-tech, I really don't buy that this stuff is any more effective than manually chosen or page contextual display ads. Maybe for juicing a few short term points on an A/B test, sure. But has anyone seriously verified that any of this stuff is effective versus control over the long term?
Re: Majority of Americans now use ad blockers
#5The original report: https://www.ghostery.com/blog/privacy-report-advertisers-and....
Curiously, only "76% of experienced cybersecurity professionals and 72% of programmers also reported using an adblocker, compared to just 52% of Americans."
Re: Majority of Americans now use ad blockers
#6Is it sad that it's now a pet peeve of mine when I see a colleague sharing their screen over Teams/Zoom and observe that they have ABP installed rather than uBlock Origin?
I mean, it's one thing to see colleagues with no adblockers--they just need to be told the Good News. But those ABP users...they chose incorrectly!
Re: Majority of Americans now use ad blockers
#7"Personalized" advertising is just plain dumb --- and it is only a matter of time before advertisers are forced to reach the same obvious conclusion as consumers.
Re: Majority of Americans now use ad blockers
#8The original report: https://www.ghostery.com/blog/privacy-report-advertisers-and... . Curiously, only "76% of experienced cybersecurity professionals and 72% of programmers also reported using an adblocker, compared to just 52% of Americans."
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Re: Majority of Americans now use ad blockers
#9Isn’t this extremely misleading based on the number of people they surveyed? That number is only 2,000 according to this PDF:
https://ghostery.cdn.prismic.io/ghostery/ZgP8q7LRO5ile652_Gh...
Re: Majority of Americans now use ad blockers
#10Is it sad that it's now a pet peeve of mine when I see a colleague sharing their screen over Teams/Zoom and observe that they have ABP installed rather than uBlock Origin? I mean, it's one thing to see colleagues with no adblockers--they just need to be told the Good News. But those ABP users...they chose incorrectly !
FWIW I'm an AdNauseam guy... did I also choose incorrectly??